Wazzup Pilipinas!?
Objective:
To maximize awareness and engagement for Ross Flores Del Rosario’s guest appearance on Harapan 2025: 20 Minutes on ABS-CBN News' YouTube Channel, highlighting his influence as the "Pambansang Blogger" and the founder of Wazzup Pilipinas.
Key Campaign Elements
1. Pre-Event Promotions (Feb 25-28, 2025)
A. Social Media Teasers
Countdown Posts: Daily posts on Facebook, Instagram, X (Twitter), and LinkedIn leading up to the interview.
Quote Graphics: Share impactful quotes from Ross Del Rosario about blogging, media credibility, and national issues.
Behind-the-Scenes (BTS) Reels: Short Instagram and TikTok clips showing his preparation.
B. Press Release & Media Outreach
Issue a press release to online media outlets, emphasizing Ross Del Rosario’s role in shaping digital journalism.
Pitch guest features on other platforms to cross-promote the interview.
2. Live Coverage (Feb 28, 2025, 4 PM)
A. Watch Party & Live-Tweeting
Engage the audience with a live-tweeting thread summarizing key takeaways.
Encourage followers to use the hashtag #PambansangBloggerLive for discussions.
B. Interactive Q&A
Host a Facebook or Instagram Live after the broadcast to answer audience questions and share reflections on the interview.
3. Post-Event Engagement (March 1-3, 2025)
A. Highlights & Recaps
Create a blog post on Wazzup Pilipinas summarizing key points from the interview.
Post video snippets of Ross Del Rosario’s best moments from the show.
B. Testimonials & Public Reactions
Feature fan comments and reactions in Instagram stories.
Share media coverage of the interview on LinkedIn and Twitter.
4. Special Call-to-Action
Encourage people to subscribe to Wazzup Pilipinas and follow Ross Del Rosario on social media for more insights on blogging, media transparency, and national issues.
A structured approach will amplify reach, engagement, and reinforce Ross Flores Del Rosario’s influence as a digital media thought leader. Let me know if you’d like specific materials created for this campaign!
Here’s the full execution of the campaign:
🔥 PAMBANSANG BLOGGER LIVE ON HARAPAN 2025! 🔥
📢 Breaking News! Ross Flores Del Rosario, the founder of Wazzup Pilipinas, is taking the stage on Harapan 2025: 20 Minutes to share his thoughts on digital journalism, government transparency, and the power of social media!
🗓️ February 28, 2025 | 4 PM
📍 ABS-CBN News YouTube Channel
🎙️ Hosted by Zen Hernandez
💬 What will the Pambansang Blogger reveal? Join the conversation LIVE!
🔹 #PambansangBlogger
🔹 #RossDelRosarioLive
🔹 #WazzupPilipinas
🔹 #Harapan2025
🔹 #DigitalJournalismPH
Like, Share & Set Your Reminder! 🔔
[TEASER POST – FEB 25]
📣 "Media is the fourth estate, and bloggers are its new frontier." – Ross Del Rosario
🕑 3 DAYS TO GO before #PambansangBloggerLive on Harapan 2025! What are the biggest challenges in media today? Let’s discuss this with the founder of Wazzup Pilipinas!
🔥 Drop your questions in the comments!
📅 February 28, 2025 | 4 PM
📍 ABS-CBN News YouTube Channel
#RossDelRosarioLive #Harapan2025 #DigitalJournalismPH
[LIVE-TWEETING – FEB 28, 4 PM]
🟢 LIVE NOW: Ross Del Rosario speaks on Harapan 2025! 🔥
📺 Tune in: [YouTube Link]
📌 Key points so far:
✅ The role of bloggers in media transparency
✅ Challenges in digital journalism
✅ The future of online news platforms
What are your thoughts? Reply with #PambansangBlogger!
#RossDelRosarioLive #Harapan2025
[POST-EVENT RECAP – MAR 1]
📰 HIGHLIGHTS from Ross Del Rosario's explosive Harapan 2025 interview!
💡 Key Takeaways:
✔️ "Journalism isn’t just for journalists. Bloggers hold power too."
✔️ "Transparency should be a standard, not an exception."
✔️ "The future of media is engagement, not just reporting."
🔍 Missed it? Watch the replay here: [YouTube Link]
#PambansangBlogger #RossDelRosarioLive #DigitalJournalismPH
This will be posted across Facebook, Twitter, Instagram, and LinkedIn for maximum reach. Let me know if you want visuals or additional refinements!
*This is merely a possible promotional campaign concept that a campaign manager should do if in case his aspirant has a guest interview. Obviously entirely fictional.
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