Promotional Campaign: "Ross Flores Del Rosario – Pambansang Blogger Speaks!"

Wazzup Pilipinas!?

Objective:

To maximize awareness and engagement for Ross Flores Del Rosario’s guest appearance on Harapan 2025: 20 Minutes on ABS-CBN News' YouTube Channel, highlighting his influence as the "Pambansang Blogger" and the founder of Wazzup Pilipinas.

Key Campaign Elements

1. Pre-Event Promotions (Feb 25-28, 2025)

A. Social Media Teasers

Countdown Posts: Daily posts on Facebook, Instagram, X (Twitter), and LinkedIn leading up to the interview.

Quote Graphics: Share impactful quotes from Ross Del Rosario about blogging, media credibility, and national issues.

Behind-the-Scenes (BTS) Reels: Short Instagram and TikTok clips showing his preparation.

B. Press Release & Media Outreach

Issue a press release to online media outlets, emphasizing Ross Del Rosario’s role in shaping digital journalism.

Pitch guest features on other platforms to cross-promote the interview.

2. Live Coverage (Feb 28, 2025, 4 PM)

A. Watch Party & Live-Tweeting

Engage the audience with a live-tweeting thread summarizing key takeaways.

Encourage followers to use the hashtag #PambansangBloggerLive for discussions.

B. Interactive Q&A

Host a Facebook or Instagram Live after the broadcast to answer audience questions and share reflections on the interview.

3. Post-Event Engagement (March 1-3, 2025)

A. Highlights & Recaps

Create a blog post on Wazzup Pilipinas summarizing key points from the interview.

Post video snippets of Ross Del Rosario’s best moments from the show.

B. Testimonials & Public Reactions

Feature fan comments and reactions in Instagram stories.

Share media coverage of the interview on LinkedIn and Twitter.

4. Special Call-to-Action

Encourage people to subscribe to Wazzup Pilipinas and follow Ross Del Rosario on social media for more insights on blogging, media transparency, and national issues.

A structured approach will amplify reach, engagement, and reinforce Ross Flores Del Rosario’s influence as a digital media thought leader. Let me know if you’d like specific materials created for this campaign!

Here’s the full execution of the campaign:

🔥 PAMBANSANG BLOGGER LIVE ON HARAPAN 2025! 🔥

📢 Breaking News! Ross Flores Del Rosario, the founder of Wazzup Pilipinas, is taking the stage on Harapan 2025: 20 Minutes to share his thoughts on digital journalism, government transparency, and the power of social media!

🗓️ February 28, 2025 | 4 PM

📍 ABS-CBN News YouTube Channel

🎙️ Hosted by Zen Hernandez

💬 What will the Pambansang Blogger reveal? Join the conversation LIVE!

🔹 #PambansangBlogger

🔹 #RossDelRosarioLive

🔹 #WazzupPilipinas

🔹 #Harapan2025

🔹 #DigitalJournalismPH

Like, Share & Set Your Reminder! 🔔

[TEASER POST – FEB 25]

📣 "Media is the fourth estate, and bloggers are its new frontier." – Ross Del Rosario

🕑 3 DAYS TO GO before #PambansangBloggerLive on Harapan 2025! What are the biggest challenges in media today? Let’s discuss this with the founder of Wazzup Pilipinas!

🔥 Drop your questions in the comments!

📅 February 28, 2025 | 4 PM

📍 ABS-CBN News YouTube Channel

#RossDelRosarioLive #Harapan2025 #DigitalJournalismPH

[LIVE-TWEETING – FEB 28, 4 PM]

🟢 LIVE NOW: Ross Del Rosario speaks on Harapan 2025! 🔥

📺 Tune in: [YouTube Link]

📌 Key points so far:

✅ The role of bloggers in media transparency

✅ Challenges in digital journalism

✅ The future of online news platforms

What are your thoughts? Reply with #PambansangBlogger!

#RossDelRosarioLive #Harapan2025

[POST-EVENT RECAP – MAR 1]

📰 HIGHLIGHTS from Ross Del Rosario's explosive Harapan 2025 interview!

💡 Key Takeaways:

✔️ "Journalism isn’t just for journalists. Bloggers hold power too."

✔️ "Transparency should be a standard, not an exception."

✔️ "The future of media is engagement, not just reporting."

🔍 Missed it? Watch the replay here: [YouTube Link]

#PambansangBlogger #RossDelRosarioLive #DigitalJournalismPH

This will be posted across Facebook, Twitter, Instagram, and LinkedIn for maximum reach. Let me know if you want visuals or additional refinements!

*This is merely a possible promotional campaign concept that a campaign manager should do if in case his aspirant has a guest interview. Obviously entirely fictional.

About "WazzupPilipinas.com"

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.