The Evolution of Language: New Words Shaping 2025

Wazzup Pilipinas!?

Language is a living entity, constantly evolving to reflect societal changes, technological advancements, and cultural trends. In 2025, several new words have emerged, capturing the essence of contemporary life and pop culture. Let's explore these terms, their origins, and how they seamlessly integrate into our daily conversations.

1. Brat

Traditionally, "brat" referred to a mischievous child. However, in recent years, it has been redefined to embody confidence, independence, and a hedonistic attitude. This transformation is largely attributed to pop singer Charli XCX's album "Brat," which influenced cultural trends, social media, and fashion, leading to the "brat summer" aesthetic.

In a sentence:

"Taylor Swift's latest music video exudes brat energy—bold, unapologetic, and fiercely independent."

2. Brain Rot

Selected as the Word of the Year by Oxford University Press, "brain rot" describes the perceived deterioration of mental faculties due to consuming trivial online content. The term saw a resurgence among Gen Z and Gen Alpha, encapsulating concerns over the effects of virtual life and social media.

In a sentence:

"After binge-watching reality TV shows all weekend, I could feel the brain rot setting in."

3. Demure

Historically meaning modest or reserved, "demure" experienced a cultural revival in 2024. Its newfound popularity is credited to TikTok creator Jools Lebron, whose phrase “very demure, very mindful” became a viral mantra for handling situations with poise. This led to a 1,200% surge in usage, with Dictionary.com naming it the Word of the Year.

In a sentence:

"At the awards ceremony, the actress's demure demeanor stood out amidst the flamboyant crowd."

4. Delulu

A colloquial contraction of "delusional," "delulu" is used to describe someone who holds unrealistic beliefs or expectations, often in a humorous or light-hearted context. It gained popularity on social media platforms, particularly within fan communities, highlighting exaggerated fantasies.

In a sentence:

"Thinking that the celebrity liked your comment? That's a bit delulu, but we all have our moments."

5. Boogsh

A modern take on "bongga," this term describes something extravagant or over-the-top, perfect for those fabulous moments. 

In a sentence:

"Ang boogsh ng concert ni Sarah Geronimo kagabi—sobrang daming special effects!"

6. Estetik

Used to describe someone or something as attractive or beautiful, capturing the essence of aesthetic appeal. 

In a sentence:

"Ang ganda ng feed mo sa Instagram, sobrang estetik!"

7. Dogshow

This term refers to making jokes or poking fun at someone or something, a light-hearted way to engage in playful banter. 

In a sentence:

"Huwag masyadong dogshow kay Juan, baka mapikon siya."

8. Dasurv

A Filipinized version of "deserve," this term recognizes when someone merits praise, recognition, or good fortune. 

In a sentence:

"Grabe, dasurv mo talaga ang promotion na 'to sa trabaho!"

9. Lavarn

Derived from the Filipino word "laban," this expression is used to cheer up or encourage someone, a supportive way to lift spirits. 

In a sentence:

"Kaya mo 'yan, bes! Lavarn lang nang lavarn!"

10. Omsim

A reversed form of "mismo," used to affirm or agree with someone, similar to saying "exactly" or "that's right." 

In a sentence:

"Omsim! Yan din ang naisip ko tungkol sa plano natin."

11. Awit

A contraction of "aw, sakit," used to express empathy or a sense of pity towards someone's unfortunate experience. 

In a sentence:

"Na-flat yung gulong ko sa daan kanina."

"Awit, bro. Buti na lang may spare tire ka."

12. Sana All

A phrase expressing a wish to experience or have what someone else does, akin to saying "I hope everyone (including myself) experiences that." 

In a sentence:

"Nagbakasyon sila sa Europe ngayong summer. Sana all!"

These terms illustrate the dynamic nature of language, reflecting societal shifts and the influence of pop culture. As we continue through 2025, it's fascinating to observe how these words become integral to our conversations, bridging traditional expressions with contemporary contexts.

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