Wazzup Pilipinas!?
In recent years, there has been a noticeable shift in the media landscape, with more Filipino films and TV series beginning to focus on themes of sustainability and environmental consciousness. While traditional Filipino dramas often center on the struggles of the poor and oppressed communities, there is an increasing demand for stories that promote sustainable living, self-sufficiency, and the importance of growing our own food. This growing interest in sustainability has the potential to drive positive change in both the entertainment industry and society at large.
The Rise of Sustainable Narratives in Filipino Entertainment
In response to the rising global concern for the environment, Filipino media is gradually incorporating themes of sustainability, renewable energy, and eco-consciousness. One notable example is the environmental documentary Theory of Light, which premiered at EXPO2020 Dubai in March 2022. This film tells the story of "A Liter of Light," a Filipino-born global grassroots solar lighting movement. The documentary highlights how communities around the world, including in the Philippines, are taking action against climate change and showcasing innovative solutions for energy access and sustainability. It is a perfect example of how Filipino film can inspire viewers to think more about their role in protecting the planet.
Another exciting initiative is the "Kalikasanovela" series, a collaboration between GMA Network and Nestlé Philippines. Launched in 2023, Kalikasanovela is a short series that blends environmental themes with popular Filipino genres. Through engaging narratives, the series introduces the 3Rs — reduce, reuse, and recycle — to its audience, encouraging viewers to adopt sustainable practices in their daily lives. By tackling the pressing issue of waste management through entertainment, Kalikasanovela is a trailblazer in the movement towards a more sustainable media landscape.
The Agricultural Element: A Fundamental Part of Filipino Culture
Although not always the central theme, Filipino cinema has long reflected the country’s deep-rooted connection to farming and agriculture. Films such as the 1981 classic Kisapmata offer glimpses of how agricultural practices have shaped Filipino life, even in urban environments. In the film, the character Dadong Carandang is portrayed as an urban farmer, subtly highlighting how farming continues to play an important role in Filipino society — even in cities. Stories like this resonate with viewers, reminding them of the importance of sustainable agriculture and the need for a balance between urbanization and agricultural preservation.
However, there is still much more that can be done to incorporate sustainable living practices and food security into mainstream narratives. The need for more media content that promotes growing our own food and living sustainably is urgent. Filipino audiences are ready for new stories that empower them to take charge of their own health, well-being, and environmental footprint.
Wazzup Pilipinas: A Platform for Sustainable Change
One of the key figures leading the charge in promoting sustainability in the Philippines is Ross Flores Del Rosario, the founder of Wazzup Pilipinas, an online platform dedicated to sharing news and stories that drive social change. Ross is a passionate advocate for environmental responsibility and actively conducts sustainability programs and outreach activities, especially in collaboration with local communities and influencers.
Through his platform, Wazzup Pilipinas has been involved in numerous sustainability initiatives, such as promoting eco-tourism and sustainable practices within various communities across the country. In addition to advocating for responsible environmental management, Wazzup Pilipinas also works with local governments, organizations, and businesses to highlight sustainability efforts and solutions. These initiatives aim to bring about tangible changes that not only benefit the planet but also improve the livelihoods of Filipinos.
Sustainability Programs and Outreach by Wazzup Pilipinas
Ross Flores Del Rosario has been at the forefront of sustainability outreach, organizing events and partnerships that focus on raising awareness and encouraging action in the areas of climate change, responsible waste management, and sustainable agriculture. One of his recent projects, the "Sustainability Influencers’ Tour" in partnership with local municipalities, aims to showcase the beauty and ecological significance of different regions in the Philippines. Through these tours, Ross and his team work to highlight eco-friendly businesses, sustainable farming practices, and tourism destinations that support both the environment and local communities.
As a leading voice in Filipino media, Wazzup Pilipinas also covers stories of Filipino farmers, entrepreneurs, and innovators who are leading the way in sustainable food production. These stories are vital in reshaping the narrative about agriculture in the Philippines, offering hope and practical solutions for food security while addressing environmental challenges.
The Future of Sustainable Filipino Media
The call for more media content that highlights sustainable living and growing our own food is not just a fleeting trend, but a necessary evolution in the Philippine entertainment industry. Filipinos are looking for stories that reflect their values, culture, and the pressing need to protect the environment. By telling stories that focus on sustainability, Filipino films and TV series can contribute to shaping a more conscious, responsible, and self-sufficient society.
Through the efforts of organizations like Wazzup Pilipinas and advocates like Ross Flores Del Rosario, there is hope for a future where sustainability is no longer an afterthought but an integral part of everyday life. As the demand for these types of narratives continues to grow, it is clear that Filipino entertainment has the power to inspire positive change and create a lasting impact on the way we live, grow our food, and care for the planet.
Ultimately, it is through storytelling that we can transform awareness into action, helping future generations build a more sustainable, self-reliant, and eco-conscious Philippines.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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