Empowering Truth: GMA Masterclass, Umalohokan Workshops, and the Fight for Ethical Content Creation

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As the 2025 Philippine midterm elections approach, the battle against misinformation and the call for responsible digital citizenship have intensified. Recognizing this urgent need, organizations and initiatives have stepped up to promote responsible voting and truthful content creation. Among them are the "GMA Masterclass: Eleksyon 2025 Dapat Totoo Series" and the Umalohokan Influencers and Content Creators Workshops, including their Year-End Meet-ups and Christmas Parties, organized by Wazzup Pilipinas, Ganda Negosyo, and Red Cloud Interactive.

Together, these efforts foster a culture of accountability, authenticity, and truthfulness—qualities vital in combating fake news and shaping a more informed society.

GMA Masterclass: Promoting Truthful Reporting and Responsible Voting

From January 22 to 25, 2025, GMA Regional TV and Synergy, in partnership with GMA Integrated News, rolled out the "GMA Masterclass: Eleksyon 2025 Dapat Totoo Series" across Mindanao. The masterclass visited key universities:

Notre Dame of Dadiangas University, General Santos City (January 22)

Holy Cross of Davao College, Davao City (January 23)

Liceo De Cagayan University, Cagayan de Oro City (January 24)

Central Mindanao University, Bukidnon (January 25)

Through a dynamic mix of lectures and discussions, industry experts like Tina Panganiban-Perez (Senior Reporter, GMA Integrated News), Lou Albano (Managing Editor, GMA News Online), Theodore Ortiz (Assistant Manager, GMA Integrated News Social Media), and Martin Antonio (GMA Synergy Sportscaster) engaged students on topics ranging from media literacy to the dangers of fake news.

The masterclass emphasized the critical role of young voters in ensuring fair elections. Participants were urged to verify information, analyze sources, and understand the detrimental effects of misinformation.

Oliver Victor Amoroso, Senior Vice President of GMA Integrated News and Synergy, underscored the importance of these sessions:

"Truth should be at the core of every election. Through this masterclass, we’re not just empowering voters but also building a generation that values integrity and responsible decision-making."

The Umalohokan Initiative: Advocating for Ethical Content Creation

Complementing the GMA Masterclass is the Umalohokan Influencers and Content Creators Workshops, a groundbreaking initiative that brings together social media influencers, bloggers, and creators to promote authenticity and responsibility in digital storytelling.

Organized by Wazzup Pilipinas, Ganda Negosyo, and Red Cloud Interactive, the workshops aim to inspire creators to:

✔ Refrain from posting scripted or manipulated content

✔ Fact-check before sharing information

✔ Prioritize authenticity over sensationalism

✔ Use their platforms to encourage truth and accountability

These workshops are deeply rooted in the spirit of the Umalohokan, the town criers of ancient Philippine society who were trusted to deliver truthful news. The initiative mirrors this historical role, advocating for transparent and credible content creation in today’s digital era.

Year-End Meet-ups and Christmas Parties: A Celebration of Integrity

Beyond workshops, Umalohokan’s Year-End Meet-ups and Christmas Parties serve as both a celebration of achievements and a reaffirmation of their mission. Organized by the same trailblazing groups—Wazzup Pilipinas, Ganda Negosyo, and Red Cloud Interactive—these gatherings unite creators in a shared commitment to ethical storytelling.

These events are more than just social gatherings; they’re opportunities to:

Reflect on the role of influencers in shaping public opinion

Collaborate on strategies to counter misinformation

Build a supportive community of creators united by integrity

The gatherings have become a powerful reminder that content creation isn’t just about engagement metrics—it’s about making a positive impact on society.

Fostering a Culture of Truth and Accountability

Both the GMA Masterclass and the Umalohokan Workshops emphasize a crucial point: misinformation is not just a problem—it’s a threat to democracy and society. Whether it’s voters being misled during elections or audiences consuming manipulated content, the consequences are far-reaching.

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