Is Donald Trump Keeping His Campaign Promises for Crypto?

Donald Trump’s media company, TMTG, is in advanced talks to acquire cryptocurrency platform Bakkt, signaling his deeper involvement in the crypto space. This acquisition could mark a pivotal moment for both Trump’s business ventures and the future of cryptocurrency regulation in the U.S. Read on to explore how Trump’s moves could impact the crypto ecosystem.

During the campaign, Donald Trump firmly made 11 promises for the crypto ecosystem to gain support for votes in the 2024 US Election. After declaring his victory, Donald Trump showed his seriousness. Donald Trump made a breakthrough by holding serious discussions to acquire Bakkt and meeting with the CEO of Coinbase.

Are Donald Trump's steps a good sign for the sustainability of the crypto ecosystem? Or maybe it's just Trump's gimmick to get clear support for his inauguration later? Let's see the explanation in this article.

TMTG’s Strategic Push into Cryptocurrency

Donald Trump’s media and technology company, Trump Media & Technology Group (TMTG), is reportedly in advanced negotiations to acquire Bakkt, a prominent cryptocurrency trading platform.

This move marks a significant expansion of Trump’s business interests into the burgeoning cryptocurrency sector and highlights his ongoing efforts to capitalize on digital assets.

The reported acquisition has caused a surge in both companies' stock prices, with shares of TMTG rising by over 16% and Bakkt’s stock soaring by an astounding 162%, triggering multiple trading halts due to volatility.

While the deal's specifics remain unclear, sources suggest that it would be an all-share transaction, underscoring the value of TMTG’s stock despite its relatively modest earnings in the past year.

If finalized, this potential deal would serve as a key moment in Trump’s post-presidential ventures, positioning TMTG at the center of a fast-growing industry that aligns with Trump’s increasing involvement in cryptocurrency.

Trump’s interest in cryptocurrency is not new. Just weeks before the November 2024 presidential election, he announced the launch of a new crypto venture, World Liberty Financial (WLF), which would issue a token tied to the company’s activities.

The deal to acquire Bakkt would expand TMTG’s portfolio, giving the company a foothold in the cryptocurrency trading and services market, which could complement its existing plans to develop digital financial products.

A key figure in both Trump’s political network and Bakkt’s history is Kelly Loeffler, the former CEO of Bakkt and a former U.S. Senator for Georgia. Loeffler’s ties to Trump are significant. She co-chaired Trump’s inaugural committee in 2017 and has remained a close ally of the former president.

Trump’s Broader Crypto Strategy: Shaping Policy and Regulation

Trump’s push into cryptocurrency goes beyond business acquisitions. Reports suggest that his administration is planning to establish a “Bitcoin and crypto presidential advisory council” in the first 100 days of his presidency.

This council would aim to provide much-needed regulatory clarity for the cryptocurrency industry, which has long struggled with inconsistent rules and enforcement actions from agencies like the Securities and Exchange Commission (SEC).

Trump’s interest in cryptocurrency regulation is underscored by the involvement of key figures from the industry. Coinbase CEO Brian Armstrong is reportedly set to meet with Trump to discuss key appointments related to financial regulation and digital assets. This meeting aligns with Trump’s goal of appointing pro-crypto advocates to leadership positions within his administration.

Other figures reportedly under consideration for positions in Trump’s administration include Elon Musk, Vivek Ramaswamy, and Robert F. Kennedy Jr., all of whom have expressed favorable views on blockchain and cryptocurrencies.

Furthermore, Howard Lutnick, the CEO of Cantor Fitzgerald and a known advocate for Bitcoin, is rumored to be in the running for Treasury Secretary. These moves signal that Trump’s administration may take a more favorable stance on cryptocurrencies, potentially driving market growth.

Implications for the SEC and Future Crypto Regulation

One of the most significant areas of interest for the cryptocurrency industry is the leadership of the SEC, which has faced increasing criticism for its tough stance on digital asset regulation.

Trump has openly stated that he plans to replace Gary Gensler, the current SEC chair, on his first day in office. Gensler has faced backlash from crypto advocates due to his enforcement-focused approach, which many believe stifles innovation in the space.

Industry leaders like Armstrong and Ripple CEO Brad Garlinghouse have long called for clear, fair, and consistent guidelines for digital assets. Trump’s proposed advisory council and his discussions with crypto leaders suggest that the incoming administration is actively engaging with the industry to craft a more favorable regulatory environment.

Conclusion

The advanced talks between Trump Media & Technology Group and Bakkt represent more than just a corporate acquisition—they signal a strategic shift towards cryptocurrency and digital finance that could reshape Trump’s business empire and influence U.S. regulatory policy.

As Trump gears up for his return to the White House, the cryptocurrency industry is watching closely, anticipating a potential sea change in how digital assets are regulated and integrated into the broader financial ecosystem.

With key figures like Kelly Loeffler and Brian Armstrong involved, and with Trump’s administration likely to feature pro-crypto voices, the next few years could witness a transformative era for the cryptocurrency market, one that may be shaped by the policies of the 45th president of the United States.

Get the latest information about the crypto ecosystem to updates on the steps taken by Donald Trump only on the Bitrue website. Bitrue also provides various features that you can use to do research before buying your target crypto token.

About Bitrue

Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.

What Happens if Bitcoin Hits $100K? A Look at the Potential Impact

Explore what happens if Bitcoin hits $100K, from market reactions and profit-taking to a potential altcoin season. Understand the factors driving Bitcoin's rise, including institutional support, political developments, and halving events, as the cryptocurrency nears this historic milestone.

As we approach the end of 2024, all eyes are on Bitcoin (BTC) as it nears the psychological and historic milestone of $100,000. Many analysts are speculating on whether Bitcoin will break this barrier by the close of the year, with some saying it’s a matter of "when," not "if."

While the digital currency is currently trading above $92,000, questions about the impact of such a surge, on both the market and its broader influence, remain.

In this article, we will explore what could happen if Bitcoin reaches $100K, including the likely market reactions, the potential for an altcoin season, and the catalysts that might drive Bitcoin’s price to unprecedented heights.

Bitcoin: The Road to $100K

Bitcoin’s surge toward $100,000 is not happening in a vacuum. It is the result of a confluence of factors that are propelling it higher. Institutional support has been a major driver, with financial giants like BlackRock investing heavily in Bitcoin and launching Bitcoin ETFs (Exchange Traded Funds) that have opened the door for traditional investors.

The approval of these ETFs has brought significant inflows into the crypto market, with Bitcoin ETFs alone attracting $2.6 billion post-2024 U.S. electioncal developments also play a crucial role.

The election of Donald Trump has led to increased optimism about a more crypto-friendly U.S. government, which could potentially propel Bitcoin prices even higher in the near future.

The idea of Bitcoin being integrated into national financial systems has generated optimism, with some predicting a Bitcoin reserve, similar to gold reserves, being established by governments worldwide .

Furtalving event earlier in 2024—where the reward for mining new Bitcoin blocks was cut in half—has led to a tighter supply of the digital asset. As history has shown, halving events tend to precede price increases as reduced supply meets ongoing demand .

Bitcoin Price Today

As we can see from the chart above, the price of Bitcoin is rising again today. If a few hours ago Bitcoin was still at $92,000, when this article was written on November 21, Bitcoin was traded at $94,753, very close to $100,000.

The prediction that Bitcoin will rise to $100,000 will not be just a fantasy at the end of the year. If Bitcoin continues to consistently increase by 1-2%, even at the end of November, the price of $100K can be achieved immediately and it is possible that it could reach more than $150K at the beginning of the year.

Both Bitcoin futures and trading, all prices have experienced similar increases. This increase in Bitcoin will be a trigger for other crypto tokens to soar.

What Happens When Bitcoin Hits $100K?

If Bitcoin does hit the $100K mark, several dynamics will unfold, shaping the future trajectory of the cryptocurrency market.

1. Market Reactions and Profit-Taking

Historically, when Bitcoin hits significant milestones, it attracts attention from both institutional and retail investors. This surge in interest often leads to a rush of profit-taking, with some investors choosing to sell and lock in their gains.

This could trigger a temporary selloff in the short term, followed by consolidation as the market digests the new price levels.

On the other hand, if Bitcoin can maintain its momentum above $100K, it could solidify its status as a mainstream asset, attracting even more capital into the crypto space. Bitcoin's success could reignite broader interest in digital assets, which have somewhat lagged behind Bitcoin in recent years.

2. Renewed Interest in Altcoins

Bitcoin’s success in reaching $100K could spark renewed interest in altcoins. While Bitcoin has been the dominant force in the crypto market, altcoins have not mirrored its success to the same degree.

Ethereum (ETH), for example, has shown strong potential due to its foundational role in decentralized finance (DeFi) and the growing importance of smart contracts. But despite Bitcoin’s surge, Ethereum and other altcoins have lagged behind.

Historically, Bitcoin’s rallies have been followed by an "altcoin season", where lesser-known cryptocurrencies experience exponential growth. In 2021, for example, when Bitcoin's price surged, altcoins like Solana and Polygon saw dramatic increases. This phenomenon could repeat once Bitcoin breaks the $100K barrier, with altcoins potentially following suit.

Some of the more innovative and niche projects could see outsized growth as a result of Bitcoin’s success. For example, projects like XYZVerse (XYZ), an all-sport meme coin, could capitalize on the renewed market excitement by offering unique opportunities to investors. XYZVerse seeks to tap into the sports and meme coin intersection, leveraging the growing enthusiasm for both sectors .

3. Increased Retail and Institutioipation

As Bitcoin’s price rises and crosses new thresholds, retail investors are likely to re-enter the market. The $100K price point could reignite interest among casual investors who have been sitting on the sidelines.

Additionally, institutional investors, who are already getting involved in Bitcoin through ETFs and direct investments, may increase their exposure to the cryptocurrency as they see it reaching a new level of maturity and acceptance.

This influx of capital could further push Bitcoin’s price higher, creating a self-reinforcing loop of demand and growth. It also validates Bitcoin’s role as a store of value, much like gold, and could lead to it being seen as an essential asset class in institutional portfolios.

Will $100K Bitcoin Trigger Altcoin Season?

A key question surrounding Bitcoin's price surge is whether it will trigger a full-fledged altcoin season. The answer to this depends on the overall market sentiment, as measured by indicators like the Fear and Greed Index.

Historically, extreme levels of greed in the market, as seen in 2019 and early 2024, have coincided with brief surges in Bitcoin’s price but didn’t lead to a prolonged altcoin rally.

However, if Bitcoin breaks through $100K and the market sentiment continues to show high levels of greed, it could lead to a more sustainable rally, similar to what happened during the late 2021 bull run.

Potential Risks and Challenges

While the outltcoin reaching $100K is generally positive, there are risks that could hinder its progress. A significant short-term correction could occur, especially with the large options expiry of $11.8 billion in December 2024, which could introduce volatility in the market.

Additionally, market speculation and leveraged trading may c fluctuations, even if the longer-term outlook for Bitcoin remains strong.

Another potential challenge is the risk of over-reliance on political or macroeconomic events, such as Trump's victory. While political developments have spurred bullish sentiment, experts like Lorien Gamaroff caution against putting too much faith in any one figure, given their unpredictable nature .

Conclusion

The prospect of Bitcoin hitting $100,000 represents milestone in the evolution of cryptocurrency. If Bitcoin achieves this target, it could serve as a catalyst for renewed interest in the crypto space, triggering higher levels of institutional and retail participation.

The potential for an altcoin season would also grow, as investors seek to capitalize on the broader market rally that could follow Bitcoin’s surge.

The key question now is not whether Bitcoin will hit $100K, but when. While 2024 remains a likely candidate, early 2025 may be another realistic timeline.

Regardless of the exact timing, the fundamental drivers of Bitcoin’s price—institutional investment, political developments, and its increasingly established role as a store of value—suggest that the $100K target is well within reach.

However, short-term volatility and the potential for corrections are inevitable as Bitcoin’s meteoric rise continues. In any case, Bitcoin’s journey to $100K will likely leave a lasting impact on the broader crypto landscape, with far-reaching consequences for the financial world.

About Bitrue

Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.

 

 

Ethereum (ETH) Price Breaks Through $3,100, Bullish Potential in Sight?

Ethereum's price has broken through $3,100, sparking bullish potential as it approaches new highs. Explore the factors driving Ethereum’s growth, including its diverse ecosystem, technical indicators, and upcoming network upgrades. Is Ethereum on track for $4,000? Find out in this analysis.

Ethereum, the world's second-largest cryptocurrency by market capitalization, has been making significant strides in recent times. Despite experiencing a recent pullback, the underlying fundamentals and technical indicators suggest a promising future for the Ethereum ecosystem.

Today, Ethereum's price is even stronger again. The increase of almost 2% occurred with a promising price. Will Ethereum's bullish potential bring it to a new ATH? Or is the hope of $ 4,000 just a dream?

The Ethereum Ecosystem

The Ethereum ecosystem is vast and diverse, encompassing a wide range of projects and applications. Some of the most prominent include:

1. DeFi Protocols: Platforms like Uniswap, Aave, and Curve Finance have transformed the way people interact with financial services.

2. NFTs: Ethereum is the leading platform for NFTs, with marketplaces like OpenSea facilitating the buying and selling of unique digital assets.

3. DApps: Decentralized applications built on Ethereum provide a wide range of services, from gaming to social media.

A Resilient Network

One of the key factors driving Ethereum's resilience is its robust and ever-evolving network. The Ethereum community is constantly working on upgrades and innovations to enhance the platform's scalability, security, and user experience.

The upcoming Shanghai upgrade, which will enable the withdrawal of staked ETH, is a significant milestone that could further bolster the network's strength.

Ethereum’s Bullish Outlook

Technical analysis indicates a potential bullish trend for Ethereum. The recent price correction has provided an opportunity for investors to accumulate ETH at a relatively lower price. As the market recovers, Ethereum could experience a significant upward movement.

On-chain data also supports a bullish outlook. The increasing accumulation of ETH on exchanges suggests that investors are preparing for a potential price surge. Additionally, the growing interest in decentralized finance (DeFi) and non-fungible tokens (NFTs) on the Ethereum network is driving demand for the cryptocurrency.

Looking at the data from the chart above, when this article was written on November 18, Ethereum experienced an increase of 0.42% and was trading at $3,112. However, the ETH RSI value is actually below 50, which means that the selling trend is still dominant compared to the buying flow. The MACD line has also decreased because it is currently sloping. 

Conclusion: The Road Ahead

While the future of Ethereum is promising, it's important to acknowledge the challenges that lie ahead. The competition from other blockchain platforms and the potential for regulatory hurdles could impact the cryptocurrency's growth.

However, with a strong community, innovative technology, and a growing ecosystem, Ethereum is well-positioned to maintain its dominance in the blockchain industry.

As an investor, it's crucial to conduct thorough research and consider the risks involved before investing in cryptocurrencies. While Ethereum has shown significant potential, the market remains highly volatile, and prices can fluctuate rapidly.

By staying informed about the latest developments in the cryptocurrency market and making informed decisions, investors can navigate the complexities of the crypto landscape and potentially reap the rewards of long-term investment in Ethereum.

About Bitrue

Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.

 

DOST to unveil Filipino Inventions at SIIF 2024 in South Korea

 

Wazzup Pilipinas!?

The Department of Science and Technology—Technology Application and Promotion Institute (DOST-TAPI) strengthens its internationalization campaign for technology promotion by showcasing the ingenuity of Filipino inventors and innovators at the Seoul International Invention Fair (SIIF) 2024, to be held in Seoul, South Korea, from November 27 to 30, 2024.

 The Seoul International Invention Fair – SIIF 2024’s Official Cover Page (Photo reference from this website: https://ifia.com/event/siif/

This participation reflects DOST-TAPI's continuous commitment to advancing technology transfer programs, fostering global market penetration, and supporting Filipino inventors through strengthening and expanding its international linkages. The Seoul International Invention Fair (SIIF) 2024 is a premier global event that promotes innovation and invention. Hosted by the Korean Intellectual Property Office (KIPO) and organized by the Korea Invention Promotion Association (KIPA), SIIF has been showcasing world-class inventions since 2002. The fair brings together inventors, researchers, manufacturers, investors, and distributors from over 30 countries, offering a platform for networking and collaboration.

Here are the homegrown inventions that will represent and raise the Philippine Flag at SIIF 2024:

1. MAKE-roscope

Inventor: Engr. Jeremy C. De Leon

This compact device transforms smartphones or tablets into portable microscopes, offering magnifications up to 400 times. It’s an affordable alternative for students and schools that may not have access to individual microscopes.

2. Multifunctional School Furniture / Silyang Pinoy

Technology Owner: DOST - Forest Products Research and Development Institute (FPRDI)

Inventors: Engr. Edward Paul S. Marasigan, Loreto A. Novicio, Chris Johnniel France Rana, Victor G. Revilleza, Precious Lynne S. Payuan. Calixto T. Calulo. Rafael D. Sungcaya, and Eduardo M. Atienza

A multifunctional desk made of engineered bamboo, designed to serve as a desk, chair, and even a bed during emergencies in evacuation centers.

3. Smarter and Integrated Local Health Information System (SMILHIS) – eHATID

Technology Owner: Ateneo de Manila University

Inventors: Jaztine Calderon, Dennis B. Batangan, Andrei D. Coronel, Ma. Regina Justina E. Estuar, Marita Concepcion C. Guevara, Maria Elissa J. Lao, Romel John B. Santos, Rose Ann Camille C. Caliso, Michelle D. Macalintal, Jann Alfred A. Quinto, Patria Luwalhati D. Garcia, Jan Jacob B. Carpio, Vincent Cristopher A. Santiago, and Anna Christine M. Amarra

The eHATID system digitizes patient records to streamline data management and reporting, featuring an offline mode for remote access and analytics. Specifically designed for local health government units with limited resources, it aims to enhance public health services and outcomes.

4. DEBCC Cream for Skin Cancer & DEGEN Cream for External Genital Warts

Inventors: Lelalee Dela Cruz-Alonte, Lorena Dela Cruz-Chiu, Richard Dela Cruz, and Rommel Dela Cruz

DEBCC Cream is a herbal cream made from cashew nut extract and other local ingredients designed as a potential solution for basal cell carcinoma (BCC), a form of skin cancer.

Meanwhile, DEGEN Cream is a topical cream made from natural ingredients aimed at treating external genital warts, providing an alternative to surgical treatments.

5. Smart Helmet: The Head Covering Emergency Alarm System

Inventors: Peter John R. Bacani, Miraleih S. Jaime. Roldan Guiuo, and Wendilyn Cabanilla

A smart helmet equipped with AI and sensors to monitor rider safety, detecting over-speeding, and fatigue, and sending emergency alerts in case of danger or accident.

6. i-POND

Technology Owner: DOST-Metals Industry Research and Development Center (DOST-MIRDC)

Inventors: Glen D. Espeña, Ernest Jerome N. Mojica, Ronie S. Alamon, Maybelyn D. Rivera, Franz Joseph D. Libao, Nicole Ann Portia U. De Luna, Von Jansen G. Comedia, & Isidro D. Millo

A real-time water monitoring system for shrimp farming, which measures critical parameters like temperature, pH, and salinity to optimize farming conditions.

7. HormoGroe® Nanoformulated Plant Growth Regulator

Technology Owner: University of the Philippines Los Baños (UPLB)

Inventors: Lilia M. Fernando, Erlinda S. Paterno, Herald Nygel F. Bautista, Juan Miguel K. Parami, Teofila DC Villar, and Florina E. Merca.

HormoGroe® is a natural plant growth regulator, encapsulated in tiny particles for controlled release, which helps prevent soil degradation. Derived mainly from plant-based sources, it promotes sustainable farming by supporting plant growth in an eco-friendly way.

8. Wastewater Treatment System for Wet-type Finishing Spray Booths

Technology Owner: DOST - Forest Products Research and Development Institute (FPRDI)

Inventors: Engr. Edward Paul S. Marasigan, Aralyn L. Quintos-Cortiguerra, Benjo S. Salvatiera, Jeremiah Vi R. Dumalaon, Jason P. Esguerra, and Liza P. Patacsil

The Equipment System and Process for Treating Wastewater from Wet-type Finishing Spray booths addresses toxic chemicals observed in wastewater from furniture-manufacturing companies by controlling the spread of excess varnish or paint. This technology helps reduce the release of poisonous substances into the environment.

9. Turbo Rice Steamer

Inventor: Mr. Francisco H. Gecosala

The Turbo Rice Steamer can cook large quantities of rice, reducing the number of batches needed to supply fast-food restaurants and catering services. Also, it could be powered by various fuel sources, including wood, charcoal, rice husk, and liquefied petroleum gas (LPG).

10. Development and Field Testing of Retort Foods as Food Ration for Men in Uniform during Combat and High-Risk Operations

Technology Owner: Technology Owner: DOST-Industrial Technology Development Institute (DOST-ITDI)

Inventors: Floridel V. Loberiano, Grace D. Noceja, Ermin S. Orendain, Vicente P. Casas, & Allan B. Quirante

Under the brand “Pack of Duty,” this Ready-to-Eat meal offers safe, stable food rations with nutritional value in sealed containers or pouches. With a one-year shelf life, it provides convenience for people with demanding jobs, outdoor activities, and emergency needs.

11. IET Pro: The Impulse Excitation Technique Prototype

Inventors: Beatrice V. Bayan, Jose Mario A. Diaz, & Geoffrey Matthew Tan

The IET Pro is an affordable, non-damaging tool for measuring how materials bend and stretch, compared to commercially available IET tools. It consists of a mainframe, USB microphone, and impulse or mallet, making it essential for small-scale research and helping engineers select suitable project materials.

12. Covert Security Yarns for Anti-Counterfeiting

Technology Owner: DOST-Philippine Textile Research Institute (DOST-PTRI)

Inventors: Dr. Julius L. Leaño, Jr., Jenneli E. Caya, Gabriel Nicolo A. De Guzman, Jeff Ryan S. Magalong, Danielle Marie D. Magpantay, & Michael Raymond T. Samson

The Covert Security Yarn technology embeds glow-in-the-dark materials into textile fibers to distinguish imitated textiles from authentic ones, enhancing security features. The textile markings emit colors when exposed to UV radiation, allowing traceability of the fabric’s origin.

13. Bamboo Textile Fiber Technology

Technology Owner: DOST-Philippine Textile Research Institute (DOST-PTRI)

Inventors: Dr. Julius L. Leaño, Jr., Eduardo M. Marin, & Lucila E. Yap

Bamboo Textile Fiber Technology offers an eco-friendly method of extracting bamboo fibers to produce fabrics using alkaline solutions which is less damaging to the environment. Unlike the traditional, expensive process, this approach aligns with global trends toward sustainability and eco-friendly practices.

14. Pili Seal®

Inventor: Engr. Mark Kennedy E. Bantugon

The Pili Seal, derived from discarded Pili tree resin, provides a sustainable, dual-purpose solution both as an adhesive and sealant, minimizing environmental risks compared to synthetic alternatives. Its ability to adhere to a wide range of materials, including metal, glass, wood, ceramics, and more, makes it suitable for industries like aviation, construction, and roofing.

Strengthening International Partnerships for Filipino Inventors

DOST-TAPI’s participation in SIIF 2024 exemplifies the growth of the Philippines in the global innovation ecosystem. Through its engagement at this fair, DOST-TAPI not only highlights the inventive prowess and ingenuity of Filipino inventors but also seeks to forge valuable partnerships with international markets. These collaborations open doors for Filipino inventions to be recognized globally, facilitating cross-border technology transfer, investment opportunities, and partnerships with foreign industry leaders.

Potential Expansion of Philippine Inventions in the Global Market

With the spotlight on Filipino inventions at SIIF 2024, DOST-TAPI is also focused on boosting the global competitiveness of local inventions. Through its participation, the Institute aims to expand the reach of these inventions to international markets, ensuring they are recognized for their practical applications, sustainability, and relevance to global challenges. This strategic move is key to positioning the Philippines as a hub for innovation, with local inventions making a significant impact in various industries worldwide.

As DOST-TAPI strengthens its role in advancing Filipino innovations, events like SIIF 2024 reflect the institute’s commitment to nurturing Filipino inventors, amplifying their voices, and championing their advocacies for Filipino innovation worldwide.

** This article is part of the "SPICE: Science and Technology Promotion for International Contest and Exhibits" campaign for the Seoul International Invention Fair – SIIF 2024. For more information and event updates, visit the DOST-TAPI website at www.tapi.dost.gov.ph.**

By Heherson Valdez

ASUENE’s Executive Officer CPO, Watase takes the stage at the "COP29 Japan Pavilion" in Azerbaijan.

  

ASUENE’s Executive OfficerCPO, Takehiro Watase, participated in "COP29" held in Baku, Azerbaijan. On November 20 , he participated as a panelist in the Japan Pavilion seminar organized by the Ministry of the Environment, titled "Climate-related Disclosure in Asia - Present and Future of Promoting Transparency of SMEs -," where he engaged in a panel discussion with environmental policy officials from various countries.

Participated as a speaker at the Japan Pavilion Seminar

At the Japan Pavilion Seminar organized by the Ministry of the Environment, the theme was "Climate-related Disclosure in Asia - Present and Future of Promoting Transparency of SMEs -." The seminar brought together influential leaders in climate change policy, including Japan’s Minister of the Environment, Keiichiro Asao, and Singapore’s Minister for the Environment and Water Resources, Grace Fu, among other leaders from various countries.Watase participated as a panelist and shared insights on the challenges and solutions regarding climate change and decarbonization efforts from a global perspective as a company supporting these initiatives.

He further referred to the realization of a sustainable society from a global perspective by supporting corporate decarbonization and ESG management through our “ASUENE”, a carbon accounting platform and "ASUENE ESG" evaluation cloud service.

ASUENE will leverage the latest information gained from participating in "COP29" to further strengthen its business expansion and globally promote support for companies' decarbonization and ESG management.

Takehiro Watase, Executive Officer CPO of Asuene Inc. Comment comments:

"ASUENE is participating in COP for the third time and we have gained significant insights from the international discussions. In the area of climate change-related disclosure, we recognize the importance of involving not only large enterprises but also all companies, both in ASEAN and Japan. While strengthening decarbonization support, we will provide comprehensive assistance, ranging from software support to knowledge, education, and guarantees. Moving forward, we will continue to work globally across the entire supply chain."

Timing the Crypto Market: A Guide to Buying at the Right Moment

  

Learn when to buy cryptocurrency with strategies like Dollar-Cost Averaging and Buy the Dip. Understand market trends, risk management, and timing for smarter investments.

Crypto token prices are known to be volatile. The rise and fall of prices are due to various factors, both obvious and unpredictable. We have witnessed since early November how the crypto ecosystem has experienced a drastic increase due to the effects of the 2024 US Election, but then experienced a decline even though the atmosphere of Donald Trump's victory was still felt.

Cryptocurrencies have taken the world by storm, offering both immense potential and significant risk. One of the most common questions among investors is: When is the best time to buy cryptocurrency?

While there's no definitive answer, understanding market trends and employing effective strategies can help you make informed decisions.

Understanding the Crypto Market

The cryptocurrency market is highly volatile, influenced by a myriad of factors such as:

1. Market Sentiment: Investor sentiment, driven by news, technological advancements, and regulatory changes, can significantly impact prices.

2. Economic Factors: Global economic events, interest rates, and inflation can indirectly affect cryptocurrency values.

3. Technological Developments: Innovations in blockchain technology and the launch of new projects can drive price fluctuations.

4. Regulatory Landscape: Government regulations and policies can impact the cryptocurrency market.

Timing Your Crypto Purchases

While perfect timing is elusive, here are some strategies to consider:

1. Dollar-Cost Averaging (DCA)

How it works? Invest a fixed amount of money in cryptocurrency at regular intervals, regardless of the price. Reduces the impact of market volatility and helps you avoid timing the market. Long-term investors who want to minimize risk.

2. Buy the Dip

Purchase cryptocurrency when its price falls significantly below its historical average or recent highs. Requires accurate market analysis and timing. Experienced traders who can identify potential bottoming points.

3. Follow Market Trends

Identify historical patterns and trends to predict future price movements. Some cryptocurrencies may exhibit seasonal price patterns. Stay updated on relevant news and events that could impact the market.

4. Diversify Your Portfolio

Invest in a variety of cryptocurrencies to reduce exposure to individual asset risks. A diversified portfolio can include both large-cap and smaller-cap coins.

The Best Time to Buy: A Closer Look

While there's no one-size-fits-all answer, here are some factors to consider:

1. Market Sentiment: If the overall market sentiment is positive, it might be a good time to buy.

2. Technical Analysis: Use technical indicators like moving averages, relative strength index (RSI), MACD, and Bollinger Bands to identify potential buying opportunities.

3. Fundamental Analysis: Evaluate the underlying technology, team, and community of a cryptocurrency.

4. Risk Tolerance: Consider your risk tolerance and adjust your investment strategy accordingly.

Conclusion

But, remember, cryptocurrencies are highly speculative, and past performance is not indicative of future results. Always conduct thorough research before making any investment decisions.

By understanding the market dynamics, employing effective strategies, and managing risk, you can increase your chances of successful cryptocurrency investments.

To understand all of that, doing research before deciding to buy a crypto token is a wise thing to do. For those of you who don't understand how to do research, you can visit the Bitrue website.

Bitrue has many features that you can use, such as checking prices in real time, checking token price conversions to USD, understanding the difference between staking and trading, to finding out information updates that are happening in the crypto ecosystem by reading articles on the Bitrue blog.

Biometric E-Signatures: A Defense Against Deepfakes

 

Protect your documents from deepfake threats with biometric e-signatures. Learn how UNAWA ensures secure and reliable digital transactions.

Addressing the rising threat of deepfakes in digital transactions, UNAWA highlights the role of biometric e-signatures as a secure and reliable solution for legal and business documentation in the Philippines. These advanced technologies safeguard document integrity and ensure only legitimate signatories are involved in digital transactions.

The Growing Threat of Deepfakes

Deepfakes, created using advanced artificial intelligence (AI), are increasingly used to mimic real individuals through manipulated audio, video, or images. While often associated with misinformation campaigns, these technologies pose significant risks in the digital transaction space. Fraudulent e-signatures paired with deepfake videos could result in financial loss, legal disputes, and damaged trust in digital platforms.

The Strength of Biometric E-Signatures

Biometric e-signatures authenticate signatories by utilizing unique physical characteristics like fingerprints, facial recognition, and voice patterns. Unlike traditional methods, biometrics are nearly impossible to replicate, making them a strong defense against impersonation and fraud.

Key benefits include:

Immutable Identity Verification: Biometric data, such as fingerprints, are unique and unalterable, ensuring signatories' authenticity.

Enhanced Security Layers: By analyzing intricate details like facial symmetry and blinking patterns, biometrics provide an additional layer of defense.

Real-Time Validation: Biometric e-signatures confirm the signatory's presence, preventing unauthorized use.

UNAWA's Commitment to Secure Digital Transactions

As a pioneer in digital transformation, UNAWA integrates biometric technology into its e-signature platform, SignSecure, ensuring unmatched protection for sensitive transactions. With biometric authentication, users can confidently execute legal documents, knowing their identities are securely verified.

 

SignSecure offers:

Biometric Validation: Advanced security features to confirm the identity of signatories.

Fraud Detection: Robust mechanisms to prevent unauthorized alterations or fraudulent access.

User-Friendly Interface: Designed for efficiency and ease of use, ensuring a seamless digital signing experience.

The Role of AI in Combating Deepfakes

Artificial intelligence remains a critical tool in detecting and mitigating deepfake threats. AI-powered systems can analyze submitted videos or audio for inconsistencies and identify signs of manipulation. While these solutions are becoming more sophisticated, widespread adoption of biometrics ensures a solid foundation for secure e-signatures.

Applications Across Industries

Biometric e-signatures are transforming industries across the Philippines, including:

Banking and Finance: Verifying identities for secure loan approvals and account openings.

Healthcare: Protecting patient records and consent forms from unauthorized access.

Legal Transactions: Preventing fraud in contracts, mergers, and acquisitions.

By integrating biometric e-signatures, businesses can confidently transition to digital operations, mitigating risks associated with deepfakes.

A Call for Digital Security Awareness

Despite these advancements, challenges remain. Many Filipinos are unaware of deepfake risks or the solutions available, while implementation costs and digital infrastructure gaps hinder adoption. UNAWA remains committed to promoting digital literacy and accessibility to ensure businesses and individuals can embrace secure digital solutions.

For more information about UNAWA and its e-signature platform SignSecure, visit unawa.asia.

Monumental Win for Gilas Pilipinas

Wazzup Pilipinas!?




Gilas Pilipinas, the Philippine Men's National Basketball Team, ended a four-game losing streak against New Zealand, after escaping with a 93-89 victory that marked the country's first win against the Kiwis, held inside the Mall of Asia Arena in Pasay City.

The game started with an 8-0 blast from New Zealand that prompted Gilas Pilipinas Head Coach Tim Cone to call for an early timeout. Naturalize player Justin Brownlee scored back to back baskets in the seventh minute, followed up by a Dwight Ramos triple to make it 9-13, in favor of New Zealand.

A back and forth first quarter saw New Zealand taking a 2-point lead courtesy of a late jumper off the top of the free-throw line from Sam Waardenburg. The Tall Blacks of New Zealand took the lead, 22-20.

 
The second period was an intense battle for both teams as they traded key baskets. The quarter also Gilas leading by 4 points after a Justin Brownlee three-point shot, 43-39. New Zealand still managed to tie things up after a last second triple from former PBA Converge FiberXers import, Tom Vodanovich. The game is at 45 all heading into the halftime break.

A four-point deficit in the third quarter saw the Philippines mounting a huge answer via a 16-0 run that gave them a 72-60 lead before a three-point shot from New Zealand's Corey Webster stopped the bleeding for the Tall Blacks.

Gilas led by 7 at the 1:09 mark of the fourth quarter after a dagger three from Chris Newsome. New Zealand tried to mount a comeback and even inched as close as 2 points, 91-89, with less than 14 seconds on the clock after a three-point basket from Tom Vodanovich.

The Kiwis, who are in the penalty, intentionally fouled Justin Brownlee on the ensuing play that gave the Philippines a pair of free throws, which Brownlee calmly made his twin attempts to win the game for Gilas Pilipinas, 93-89.

Justin Brownlee, who finished with 26 points, and Kai Sotto, who had a double-double of 19 points and 10 rebounds, led the Philippines. The Kiwis, on the other hand, were paced by Corey Webster who ended with 25 points.

With the victory, the National team is now 3-0 in Group B of the FIBA Asia Cup Qualifiers, and a win against Hong Kong on Sunday will give them the ticket to next year's games in Jeddah, Saudi Arabia.

Written by: Renz Delim

Geeks on a Beach 2024 in Cebu Energizes Startup Ecosystem

Wazzup Pilipinas!?

The 7th annual Geeks on a Beach (GOAB) tech conference in Cebu was in full swing with every day delivering a packed agenda of insightful panels, engaging workshops, and high-energy networking.

Following an inspiring opening day, the event composed of entrepreneurs, investors, and industry leaders from across the region showcased an impressive lineup of speakers and has without any doubt provided attendees with valuable perspectives on the latest trends and challenges facing the startup landscape.

The breakout sessions have also been a major draw. Attendees have eagerly participated in interactive discussions, exchanging ideas and forging connections that could lead to future collaborations.

The excitement each day at the conference never slowed in momentum and every panel discussion or breakout session showed no signs of slowing down. Networking events and pitch competitions delivered even more value to the diverse array of GOAB participants.

For those who haven't yet experienced the magic of Geeks on a Beach, we encourage you to join this celebration of Philippine entrepreneurship and innovation soon maybe on its next run the following years. 

The event's return to Cebu's vibrant startup ecosystem was a testament to the city's growing prominence as a hub for tech and business. We wonder where will it be happening next. Could you please recommend a worthy beachfront venue where geeks can both work and play.

From pandemic blues to startup success: How Penbrothers is redefining remote work in the Philippines

Wazzup Pilipinas!?


Penbrothers co-founder and President Guilherme Faria (“Gui”) has come a long way — from starting the business in 2014 to leading a company recognized as the Philippines’ fastest-growing in 2024 by the Philippine Daily Inquirer and Statista.

Speaking at the seventh edition of GOAB on November 14, 2024, Faria delivered a message that resonated far beyond the scenic shores at Jpark Island Resort in Mactan, Cebu. He shared insights drawn from a decade-long journey of transforming the way businesses connect with global talent.

Founded in 2014 by Faria and Nicolas Bivero, Penbrothers began as a small agency providing coworking spaces and staffing solutions for startups like Gui’s other business, Luxclusif (that actually secured seed funding during the 2016 Geeks On A Beach (GOAB) in Bohol and successfully exited to Farfetch in 2021). Today, it stands as one of the Philippines' leading ethical offshoring and remote talent management companies, employing over 1,000 Filipino professionals across diverse industries.

“Our mission from the very beginning has been to create opportunities locally. Instead of Filipino talents having to go overseas, we wanted to bring the work to them, harnessing the power of the internet to bridge gaps and build careers where opportunities didn’t previously exist,” said Faria.



The pandemic accelerated a paradigm shift

Before the pandemic, Penbrothers operated seven coworking spaces in Manila, accommodating well over 900 professionals. These physical spaces were integral to its early model, which combined staffing solutions with workspaces.

However, the onset of COVID-19 forced a paradigm shift. “With lockdowns, we realized that remote work wasn’t just a temporary fix—it was the future of work,” Faria said. This major pivot not only enhanced employee satisfaction but also demonstrated to clients that remote work could deliver equal or superior results.

“This transition allowed us and our clients to tap into talent from across the Philippines, from Luzon to Mindanao, rather than being confined to Metro Manila. Meanwhile, employees gained access to skill-building opportunities and higher wages,” Faria explained.

Faria highlighted how the company’s evolution aligns with global trends emphasizing flexibility in the workplace. “Adaptability is the new competitive advantage,” he said. “By leveraging technology and enabling seamless global collaboration, we’ve helped companies expand their talent pools while enabling Filipino professionals to thrive in remote and hybrid setups.”



Ethical offshoring at its core

Penbrothers sets itself apart by emphasizing ethical offshoring practices. Unlike traditional outsourcing models focused solely on cost reduction, the company prioritizes long-term career development and cultural alignment.

“Ethical offshoring is about partnership. We provide competitive wages, growth opportunities, and a supportive work environment for Filipino professionals. Everyone benefits—employees are more engaged, and clients get motivated, high-performing teams,” said Faria.

This approach has positioned Penbrothers as a trusted partner for startups and firms worldwide, particularly in the U.S., Europe, and Australia. Its services span marketing, engineering, supply chain management, finance, and more, far beyond the traditional outsourcing roles in customer service and IT.

Penbrothers’ model also ensures that Filipino professionals feel valued and supported while working directly with international startups, scaleups and mid to large businesses across multiple industries: finance, e-commerce, architecture, IT, engineering and so on.



The future of work is global

Faria emphasized the company’s focus on delivering quality over cost-cutting: “The real opportunity lies in the mid-market, where businesses need skilled professionals aligned with their needs—not just the cheapest option.”

As Penbrothers continues to grow, Faria remains committed to its founding mission. “We’ve barely scratched the surface of what’s possible. Our focus remains on the Philippines because of its immense untapped potential. The future of work is global, but it’s also deeply personal. It’s about creating meaningful careers, not just filling roles,” said Faria.

Faria’s story, shared at GOAB 2024, not only highlights Penbrothers’ success but also underscores the transformative power of remote work—an innovation bridging opportunities from the Philippines to the rest of the world.

For more information, visit www.penbrothers.com


Penbrothers is an HR and remote talent management solutions provider that helps global startups and SMEs build and scale their teams through outstanding Filipino talent. Founded in 2014 by Gui Faria and Nicolas Bivero, Penbrothers started with a vision to create high-value careers for exceptional talent in underrated and untapped locations.


Penbrothers was named as the Philippines’ fastest growing company of 2024 by Philippine Daily Inquirer and Statista. In 2024, MyNavi, a leading Japanese human resource and staffing company, also placed a key investment in Penbrothers. These accolades are brought by Penbrothers’ innovative solutions that solve their clients' unique challenges and needs.


Today, Penbrothers employs over 1,500 team members across multiple functions and industries, serving the most exciting and innovative startups and SMEs in retail, e-commerce, gaming, IT, and FinTech. For more information, visit penbrothers.com

Engaging Community Events Featuring Local Influencers: A Complete Guide

 

Bringing together local influencers and the community creates memorable experiences (that) drive engagement and foster a sense of belonging. Community events featuring local influencers can enhance brand visibility, strengthen community ties, and provide unique opportunities for personal and business connections. Introduction to Community Events and Local Influencers: Community events supported by local influencers have evolved into a powerful way to connect brands with local audiences. These events are strategically designed to harness the influence and reach of local personalities who resonate with the community. This helps businesses and causes make lasting impacts. Benefits of Hosting Community Events with Local Influencers: However, these events are not just about fun; they can also lead to significant growth for both the brands and the community. Although there are challenges in organizing such events, the rewards often outweigh the difficulties. Because of this, many businesses consider partnering with local influencers essential to their marketing strategies.

Enhancing Brand Visibility

By teaming up with influencers (who already have a trusted following), businesses can expand their reach and visibility. This lets them connect with audiences that really value these influencers' opinions. However, it’s crucial to pick the right influencers, because their credibility can seriously affect a brand’s image. Although some might believe that all influencers are alike, this is not the case: the success of a partnership hinges on the influencer's bond with their audience.

Building Community Trust and Connection

Local influencers (who usually have solid connections) give credibility and create a feeling of familiarity. This can build trust for brands and initiatives within the community. However, some people might question their impact (1) because not all influencers are equally effective. Although they can help, it’s important for brands to pick the right influencers. Trust is essential in marketing, but it can be fragile if not managed well (2).

Increasing Engagement and Participation

Influencers motivate people to attend events, which helps create a more lively and engaged atmosphere. There are different kinds of community events (that showcase) local influencers. However, these events might also present challenges, because not everyone will want to participate. Although influencers can attract a crowd, the real success of an event relies on the activities provided and the bond with the audience. This combination can result in a memorable experience for everyone involved.

Live Performances and Shows

These events (which are very popular) let influencers with talents in music, comedy, or performance show off their skills. This helps them attract crowds. However, a lot of these influencers are still working hard to be noticed. Although they have talent, the competition is tough (because there are so many people trying to stand out). But with persistence, they can truly shine.

Product Launches and Demonstrations

Local influencers can (totally) showcase products to their followers, which helps brands gain firsthand exposure. However, this isn’t just about promotion: it also builds trust. Followers often value the opinions of influencers because they see them as relatable. Although some may question the authenticity of these endorsements, many still engage with the content. This connection can lead to increased sales for brands, but it requires real engagement.

Charity and Fundraising Events

Influencers frequently promote different causes (like environmental problems or social justice) and this can really help create significant support for events. However, the effect of their participation can differ. Some individuals might feel motivated to take action, but others might just observe from the sidelines. Although influencers have a large audience, it’s crucial to keep in mind that actual change also needs dedication from the community. Because of this, events shouldn’t just depend on influencer backing to be successful.

Pop-Up Shops and Markets

Influencers can join forces with local artisans (and vendors), attracting a specific audience that's interested in unique items. However, this partnership can be advantageous for both sides. Many influencers aim to promote authenticity and local creators offer just that. Although building these relationships can take time, the outcomes are often worth it. Because of this, influencers should look into these opportunities more frequently, but they must ensure that their audience will value the unique products.

Educational Workshops and Seminars

Influencers who have skills in specific areas (like fitness or beauty) can run workshops that not only teach but also engage the community. Planning and organizing community events with local influencers is important (because it brings people together). However, it can be challenging at times. Although these influencers are popular, getting everyone on the same page can take a lot of effort. This is why effective communication is so key. When done correctly, these events can create a sense of belonging and excitement.

Identifying the Right Influencers

Researching local influencers (who have relevant audiences) is really important for making sure that the event connects well. Finding influencers that genuinely resonate with the audience is essential for meaningful engagement. Assessing how engaged influencers are and their reputation is also important. Engagement rates (which are often shown as percentages) and positive feedback can help figure out an influencer’s effectiveness in connecting with their followers. However, it’s not only about the numbers; the quality of interactions is important too. Although an influencer might have a big following, this doesn’t guarantee they will engage effectively with the audience. Because of this, it's crucial to look beyond just popularity.

Establishing Event Goals and KPIs

Before putting together the event (which is a big step), it’s really important to establish goals. These goals could involve things like attendance numbers, engagement rates, and social media mentions. However, reaching these targets can be tough. This is because there are lots of factors that can affect these metrics. Although planning is essential, being flexible is also necessary to adjust to unexpected changes.

Setting Up Engaging Activities and Spaces

Interactive booths (that are quite popular), photo spots, and hands-on activities keep attendees engaged. However, some individuals might feel it overwhelming. This creates a lively atmosphere that encourages participation. Although the setup is entertaining, it can be tough to manage everything at once. Because of this, organizers need to plan carefully to make sure everyone has a good time. Ultimately, these features (such as the hands-on activities) improve the overall experience for all.

Ensuring Accessibility and Inclusivity

When thinking about inclusion, it's important to consider factors such as ADA compliance (Americans with Disabilities Act) and language accessibility. This ensures that everyone feels welcome. However, achieving true accessibility can be challenging; it requires attention to detail. Although many organizations strive for inclusivity, they must remain vigilant in their efforts. Accessibility is not just a checkbox: it's a commitment to creating an environment where all individuals can participate fully.

Utilizing Social Media Campaigns

Social media posts (like stories and reels) from both influencers and brands generate a huge amount of excitement. This is important (for many reasons) because it keeps followers waiting eagerly. However, the nonstop stream of content can also be too much. Although lots of people love this, some might feel overwhelmed. But in general, the engagement stays strong.

Partnering with Local Media and Press

Engaging local news outlets is essential for amplifying awareness in the community. Successful case studies (of community events) show how local influencers can make a big difference. However, it's important to remember that not every event gets the same attention. This is because some influencers have a larger reach than others. Although many people might be interested, they may not know about the event unless it’s promoted effectively. But with the right strategy, local news can help spread the word, reaching more individuals and increasing participation.

Example 1: Pop-Up Market Collaboration

A local influencer's (distinct) fashion style helped a brand have a successful weekend pop-up, attracting hundreds of attendees. However, this event wasn't only about clothes; it was also about community. A fundraiser with local fitness influencers: fitness influencers promoted a charity run, resulting in record participation and donations. Although the turnout was impressive, many thought even more people would join in. This demonstrates how powerful social media can be because it links people to causes they care about. But, it also emphasizes the need for continuing engagement in the community.

Analyzing Key Metrics and Attendee Feedback

After the event, it's important to evaluate attendance, social media interactions and direct feedback to measure success (this is crucial!). Understanding the long-term impact on community and brand can be tricky. Observing long-term engagement trends can provide insights into the event's effectiveness in building community relations. However, some may overlook this step; but it can be essential. Although it takes time, analyzing these trends is necessary, because it helps organizations improve future events.

Frequently Asked Questions

How do local influencers help community events?

Local influencers (who have their followers) add credibility and can boost attendance.

What types of events work best with local influencers?

Engaging activities, such as pop-up shops, charity events, and workshops, often attract larger crowds when influencers are involved.

How can I find the right influencers for my community event?

You can use tools like social media insights and influencer databases to discover personalities that fit your goals.

How do I measure the success of a community event?

Track metrics such as attendance, social media engagement, (and) post-event feedback to see how well it went.

How far in advance should I start planning a community event?

A good rule is to allow 3-6 months for proper planning and promotion.

What role does social media have in promoting these events?

Social media is important because it lets organizers connect with audiences directly, increasing engagement before, during, and after the event. However, it’s crucial to use it wisely to maximize reach and impact. Although it may take time, the effort can pay off. This means that planning is essential, but so is the right timing and promotion strategy.

Community events that showcase local influencers serve as strong tools for building connections. They boost brand visibility and create unforgettable experiences for all participants. However, these events aren't only about promotion; they also unite people in important ways. This can be helpful because it strengthens community ties. Although some might believe these gatherings are just marketing tactics, they frequently result in lasting relationships. In conclusion, local influencers play a key role in making these events successful, but their influence extends beyond mere marketing.