Learn Korean with Duolingo and Netflix’s ‘Squid Game’ Collaboration

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As fans eagerly await the second season of Netflix’s global phenomenon Squid Game, the streaming giant has teamed up with popular language-learning platform Duolingo to offer an innovative way for viewers to learn Korean. This collaboration blends entertainment and education, allowing fans to immerse themselves further into the world of Squid Game while learning essential Korean phrases.

Interactive Learning Through Squid Game

The partnership introduces a unique feature: Duolingo has integrated over 40 key Korean words and phrases inspired by the series into its lessons. Fans can expect to encounter iconic phrases like:

“Dalgona” — the sugary treat that played a central role in one of the first season’s most intense games,

“Let’s play a game”,

“Trust no one”,

“You’ve been eliminated.”

This initiative aims to bridge the language gap, enabling fans to not only watch but understand the culture and language depicted in the show. According to Duolingo’s Chief Marketing Officer Manu Orssaud, the popularity of Squid Game has already sparked a 40% increase in Korean learners on Duolingo since its 2021 release.

The Rise of Korean Language Learning

Squid Game has played a pivotal role in introducing global audiences to Korean entertainment and culture. With over 330 million viewers and a jaw-dropping 2.8 billion hours watched since its debut, the series' impact on pop culture and interest in the Korean language has been unprecedented. Duolingo’s move to capitalize on this momentum reflects a broader trend: Korean has become one of the fastest-growing languages to learn worldwide, driven by the success of K-dramas, K-pop, and Korean cinema.

Gamifying the Experience with TikTok

Taking the collaboration a step further, Duolingo and Netflix have launched an exclusive TikTok filter inspired by the show’s chilling Red Light, Green Light game. This interactive filter challenges users to test their Korean pronunciation skills by saying phrases from the series. Just like the game, participants need to “eliminate” players using accurate pronunciation to proceed, all while being overseen by Duolingo’s owl mascot, Duo—donning the Squid Game pink guard costume.

This clever use of gamification ensures that fans not only engage with the show in a new way but also learn a new language through play.

Beyond the App: Squid Game Immersive Experiences

Netflix has pulled out all the stops to celebrate the upcoming second season. Fans in select cities, including New York, Madrid, Seoul, and Sydney, can participate in “Squid Game: The Experience”, a live event where they get to play reimagined versions of the show’s popular games.

Additionally, in Los Angeles, a special Squid Game race offers lucky winners the chance to attend the U.S. premiere alongside director Hwang Dong-hyuk and cast members like Lee Jung-jae (Seong Gi-hun).

For mobile gamers, Netflix Games will release “Squid Game: Unleashed” on December 17, bringing the show’s competitive thrills to an interactive mobile format.

Why This Collaboration Matters

The Duolingo-Netflix collaboration is more than just a marketing stunt; it represents a growing intersection between entertainment, education, and technology. As shows like Squid Game continue to break cultural barriers, language learning becomes a powerful tool for fostering deeper connections with global media.

For fans, learning Korean phrases directly tied to their favorite series not only enhances their viewing experience but also fosters an appreciation for the Korean language and culture. Duolingo’s playful and accessible format, combined with Netflix’s storytelling, transforms language learning into something fun and culturally relevant.

Conclusion

By combining education, entertainment, and interactivity, Netflix and Duolingo are setting a new standard for fan engagement. Whether you’re a casual viewer or a die-hard Squid Game enthusiast, this collaboration offers a unique opportunity to dive deeper into the show’s world while picking up a new language.

So, are you ready to play the game? Start your Korean language journey with Duolingo and prepare for Squid Game Season 2—because in this collaboration, learning truly is a win-win.

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