Knorr Transforms MOA Fountain into a Giant Sinigang Bowl in a Spectacular Rainy-Day Celebration

Wazzup Pilipinas!?

Knorr Sinigang Mix brought a unique “asim-kilig” experience to Manila’s rainy season, turning the iconic SM Mall of Asia By The Bay fountain into an eye-catching, larger-than-life sinigang bowl. This one-of-a-kind installation, complete with steaming “broth” and traditional sinigang ingredients, came alive in a captivating display of lights and music that left mall-goers in awe and craving the classic Filipino dish.

The grand event featured a specially constructed viewing deck, allowing visitors to capture the unforgettable moment as the fountain transformed into a vibrant sinigang bowl. A stunning light show added a magical touch, recreating the warm, comforting feel of a simmering sinigang—perfect for cold, rainy days.

A Musical Highlight with a Sinigang Twist

Adding to the night’s charm, popular OPM band Lola Amour took the stage in collaboration with Wish Bus to deliver a memorable musical performance. The group delighted the crowd with a playful “sinigang version” of their viral hit, “Raining in Manila,” singing: “Dahil Raining in Manila, Mag-Asim-Kilig Sinigang Na.” The performance struck a chord with the audience, perfectly blending the melancholy of rainy nights with the heartwarming comfort of sinigang, a staple in Filipino homes.

Sinigang for Everyone: Free Treats and Fun Activities

The celebration didn’t stop at visuals and music. Visitors were treated to free bowls of sinigang at the Knorr booth, each dish made with the signature Knorr Sinigang sa Sampalok Original Mix, crafted with real sampalok for that authentic asim-kilig taste. The booth also featured a lively karaoke station where guests unleashed their inner singers while savoring the tangy, comforting flavors of the beloved Filipino soup.

Celebrating Sinigang and Filipino Culture

Through this novelty event, Knorr successfully celebrated the cultural significance of sinigang as the ultimate companion for rainy days. By merging tradition with creativity, the brand not only showcased its iconic Sinigang Mix but also highlighted how this timeless dish continues to bring families together, providing warmth and comfort in every bowl.

Knorr’s giant sinigang bowl at the MOA fountain was more than just a spectacle—it was a heartfelt tribute to Filipino food culture, underscoring the joy, nostalgia, and warmth that sinigang brings to every Filipino home.