Department of Trade and Industry (DTI) and the British Council proudly presents 2024 Creative Nation Summit

Wazzup Pilipinas!?



In celebration of Philippine Creative Industries Month (PCIM), the Department of Trade and Industry (DTI) proudly presents the 2024 Creative Nation Summit, scheduled for 30 September to 01 October 2024, at The Rizal Park Hotel in Manila, Philippines.

This two-day summit, hosted in partnership with the National Commission for Culture and the Arts (NCCA) and the British Council, aims to ignite a comprehensive and inclusive dialogue on the future of the creative economy in the Philippines. By bringing together industry leaders, policymakers, innovators, and creative professionals, the event will explore strategies to harness the full potential of the country’s creative industries.

The event will focus on creative technology, statistics, and creative placemaking to advance the Philippines' goal of becoming Southeast Asia's premier creative hub by 2030.

Wazzup Pilipinas was invited by the British Council which is the United Kingdom's international organisation for cultural relations and educational opportunities. They are inviting two UK experts to speak at the event.

Graham Hitchen, Director of the Loughborough University Policy Unit and co-director of the Creative Research and Innovation Centre, will deliver a keynote on The Future of Work and Play: Creativity and Technology in a Changing World on 30 September, 11:00 AM. Hitchen will delve into the transformative role of creative technology in shaping the future of industries and how the Philippines can harness this power to drive growth.

Tom Kihl, Managing Director of The Local Content Company (The Loco) and a cultural journalist for over two decades, will explore the role of Creative Placemaking in his talk on 1 October, 1:00 PM. Drawing on his work in the UK on projects like Hackney Wick's creative regeneration and the Queen Elizabeth Olympic Park, Kihl will discuss how placemaking can revitalise urban spaces and drive community engagement and economic development.

Both speakers will join the panel discussion on Challenges and Opportunities in CreaTech on 30 September at 3:45 PM, which will focus on how creative technologies can spark innovation and contribute to sustainable growth in the Philippine creative economy.

Discussion Pillars:

Creative Technology (CreateTech):

Highlighting the convergence of art and technology, this pillar will explore the latest advancements in digital tools and platforms, including VR, AR, AI, and other innovations driving the global creative economy. The discussions will equip Filipino creatives with cutting-edge skills to push the boundaries of content creation, productivity, and market reach.

Creative and Cultural Statistics: 

Accurate and comprehensive data is essential for measuring the impact of the creative economy. This pillar will focus on enhancing the collection and analysis of creative industry data, empowering policymakers and stakeholders to make informed decisions that support sustainable growth. Best practices in data-driven policy-making and investment strategies will be showcased.

Creative Placemaking: 

Involves integrating arts and culture into urban planning and community development. This pillar will highlight successful case studies and strategies that enhance public spaces and foster economic vitality, social cohesion, and cultural engagement. Participants will learn how creative placemaking can transform communities and contribute to the Philippines’ growth as a global creative hub.