Saturday, June 1, 2024

Is ABS-CBN coming back to life?


Wazzup Pilipinas!?

ABS-CBN is keen on striking more partnerships to expand content reach in a bid to secure its financial future.

The "death" of ABS-CBN, a major Philippine media and entertainment company, refers to the non-renewal of its broadcast franchise, which led to the network ceasing its free-to-air television and radio operations. This significant event took place in 2020 and has had far-reaching implications for the Philippine media landscape.

ABS-CBN's franchise renewal became a contentious political issue. The company's 25-year congressional franchise expired on May 4, 2020. Despite filing for renewal years in advance, the House of Representatives' Committee on Legislative Franchises rejected ABS-CBN's application on July 10, 2020. The vote was 70-11 against the renewal, effectively shutting down the network's free-to-air broadcasting operations.

Several factors contributed to this outcome. The administration of President Rodrigo Duterte had publicly expressed opposition to the network. Duterte had accused ABS-CBN of unfair coverage and failure to air his political advertisements during the 2016 presidential campaign. These accusations, coupled with broader allegations of labor and tax violations, fueled the push against the network's franchise renewal.

The shutdown of ABS-CBN had immediate and profound effects. The network had been a dominant force in the Philippine media, known for its news coverage, entertainment programs, and public service initiatives. The cessation of its free-to-air broadcasts led to significant job losses, affecting thousands of employees. Additionally, it reduced the diversity of media voices and limited access to information for many Filipinos, particularly in remote areas where ABS-CBN's reach was crucial.

Despite the shutdown, ABS-CBN continued to operate through its digital platforms, cable channels, and partnerships with other broadcasters. The company has adapted by focusing on digital content and expanding its presence online. However, the loss of its franchise remains a significant blow to the network and a landmark event in the history of Philippine media.

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