5th Treasures of SOX: A Travel & Trade Expo

Wazzup Pilipinas!?




The Dept of Tourism - SOCCSKSARGEN Region and its partner agencies will be conducting a travel and trade expo in Manila from June 23-25, 2023 at the Midtown Atrium, Robinsons Place Manila.

Here are some of the activities during the 5th Treasures of SOX: A Travel & Trade Expo

B2B

Accredited tour operators shall be the main participants to these separate and simultaneous business matching. The Department of Tourism XII will be in-charge for the this.

During the event, a place shall be arranged where Business Meetings/ Matching will be done. The Business Meetings will be between the company owner/representative, the potential buyer and a representative from the government agency that monitor such sales. A form to this effect shall be prepared in triplicate and distributed to the Buyer, Seller and the NGA Monitoring staff. This shall be filed and be a basis of following up later that will form part the accomplishment report.

Sellers should bring with them calling cards, sample products or collaterals containing information about products sold. They may provide discounts and freebies at this time to entice more buyers to participate and book. Actual booking and payment will depend on the Sellers.

Cultural Performances

SOCCSKSARGEN Region is one of the indigenous people’s ancestral haven where they flourished the richness of their culture and even enriched their diversified rituals through dances and movements to worship the gods and goddesses they believed in. During the said event, this will highlight the stories behind the IP groups and their narrative legends through dance movements and chants. A colorful display of traditional decorative emblems combined with rhythms of the hinterlands will tell the stories of every tribe in SOX in a creative and theatrical way.

Fashion Show

The Fashion Show is entitled “ SOX in Style” hosted by DOT 12 featuring the collections of Ivan Raborar from South Cotabato. It will showcase the collections reflecting the life and work of the indigenous cultures of SOX.

Coutures accentuated by the local fabrics – tnalak, tabih, and inaul shall be used. The local novelty items shall also be showcased.

There will be a dance drama presented by Hinugyaw Cultural Troupe of Koronadal City that will trace back the culture, way of life, arts and crafts of the Tbolis, Blaans, Manobos and Maguindanaoans.

Product Presentations and Distribution of Promo Collaterals – Publicity and Promotion

Various Types of promo collaterals shall be produced to promote not only the event but the major products such as eco tourism, farm tourism, fresh and processed food produced in the region.

Promotion on how these can be visited and how people can help to sustain and protect these areas are also imperative. These materials will be packaged and distributed during the event.

Farm Tourism sites shall also be promoted. In partnership with DA-ATI, agricultural properties or farms in the region were transformed to farm tourism sites that provides actual itinerary with tour guides within the farm site. Visitors can experience various activities relating to farm like harvesting, processing, fishing, learning new technologies in plant production and many other exciting activities.