It's more fun in the Philippines tourism campaign

Wazzup Pilipinas!?

The Philippines is an archipelagic country located in Southeast Asia, composed of 7,107 islands. It is divided into three main geographical regions: Luzon, Visayas, and Mindanao. Each region is further divided into provinces, municipalities, and cities, each with its unique characteristics and attractions.

In this blog, we will explore the different cities, municipalities, and provinces in the Philippines and highlight some of their notable features.

Luzon Region:

Metro Manila - The National Capital Region (NCR) is composed of 16 cities and one municipality. Metro Manila is the center of government, economy, and culture of the Philippines. It is home to famous landmarks such as Intramuros, Rizal Park, and the Manila Bay sunset.


Baguio City - Known as the Summer Capital of the Philippines, Baguio City is situated in the mountainous region of the Cordillera. The city's cool climate, beautiful parks, and stunning scenery make it a popular tourist destination.


Batangas - Located in the Calabarzon region, Batangas is known for its beautiful beaches, historic sites, and culinary specialties such as the Batangas Bulalo and Lomi.


Bicol - The Bicol region is known for its beautiful beaches, pristine islands, and active volcanoes such as Mayon and Bulusan. It is also famous for its spicy dishes like Bicol Express and Pinangat.


Ilocos - Located in the northwestern part of Luzon, Ilocos is known for its Spanish-era architecture, sand dunes, and delicious food such as the famous Vigan longganisa and empanada.

Visayas Region:

Cebu - Cebu City is the oldest city in the Philippines and is often called the "Queen City of the South." It is a hub for business, trade, and tourism, with popular attractions such as the Magellan's Cross, Basilica del Santo Niño, and Mactan Island.


Bohol - Bohol is known for its Chocolate Hills, Tarsiers, and pristine beaches. It is also famous for its unique cuisine, such as the Boholano peanut kisses and the popular Boholano-style lechon.


Iloilo - Iloilo City is known for its historic landmarks, such as the Molo Church and the Jaro Cathedral, and its famous dishes such as the La Paz Batchoy and the Iloilo Pancit Molo.


Negros - Negros Island is famous for its sugar cane plantations, colonial houses, and natural wonders such as the Mambukal Hot Springs and the Danjugan Island Marine Reserve.

Mindanao Region:

Davao - Davao City is the largest city in Mindanao and is known for its bustling economy, beautiful beaches, and Mt. Apo, the highest peak in the Philippines. It is also home to the endangered Philippine Eagle.


Surigao - Surigao is a coastal province known for its breathtaking islands and beaches, such as Siargao Island, which is a popular destination for surfing.


Zamboanga - Zamboanga City is known for its rich history, diverse culture, and beautiful landmarks such as the Fort Pilar Shrine and the Great Santa Cruz Island.


Bukidnon - Bukidnon is known for its cool climate, scenic mountain views, and unique culture. It is home to the Kitanglad Range National Park, a UNESCO World Heritage Site.


The Philippines is a diverse country with a rich history, culture, and natural beauty. Each region, province, municipality, and city has its unique features and attractions, making it an ideal destination



Where should the department of tourism focus more on promoting


The Department of Tourism (DOT) in the Philippines should consider promoting destinations that have untapped potential and improving the infrastructure and services of popular destinations to ensure that tourists have a positive experience.

Some of the potential destinations that the DOT should focus on promoting include:

The Batanes Islands - Batanes is known for its breathtaking landscapes, unique culture, and traditional Ivatan houses. However, it is relatively unknown to many tourists due to its remote location.


Siquijor - Siquijor is a small island province known for its beautiful beaches, natural attractions, and mystical reputation. It is relatively untouched by mass tourism, making it an excellent destination for those seeking a peaceful getaway.


Romblon - Romblon is an archipelago of 20 islands known for its stunning beaches, crystal-clear waters, and world-class diving spots. It is also famous for its rich history and marble industry.


Tawi-Tawi - Tawi-Tawi is a remote province in Mindanao known for its beautiful beaches, colorful culture, and unspoiled natural wonders such as the Bud Bongao Peak and the Turtle Islands.

Apart from promoting these potential destinations, the DOT should also focus on improving the infrastructure and services of popular destinations to ensure that tourists have a positive experience. For instance, there is a need to address issues such as traffic congestion, waste management, and security concerns in destinations like Boracay, Palawan, and Cebu to maintain their popularity and reputation as world-class tourist destinations.

The DOT should focus on promoting potential destinations and improving the infrastructure and services of popular destinations to ensure that the Philippines remains a top tourist destination in Southeast Asia.

The Philippines is known for its warm hospitality, natural beauty, and diverse culture, making it a fun and exciting destination for tourists. Here are some of the reasons why the Philippines is more fun with regards to tourism:

Beautiful beaches and islands - The Philippines is home to some of the most beautiful beaches and islands in the world. From the powdery white sands of Boracay to the crystal-clear waters of El Nido, Palawan, there is no shortage of breathtakingly beautiful destinations to explore.


Rich culture and history - The Philippines has a rich and diverse culture that is heavily influenced by its history and geography. From the Spanish-era architecture of Intramuros in Manila to the traditional Ifugao rice terraces in Banaue, there are plenty of cultural landmarks and heritage sites to explore.


Unique culinary experiences - The Philippines has a diverse culinary scene that offers a mix of traditional and modern dishes. From the savory adobo and sinigang to the sweet leche flan and halo-halo, there is no shortage of delicious food to try.


Adventure activities - The Philippines offers a range of adventure activities, including trekking, surfing, scuba diving, and island hopping. Whether you want to climb a mountain, swim with whale sharks, or surf the waves in Siargao, there is an adventure waiting for you.


Festivals and celebrations - The Philippines is known for its colorful festivals and celebrations that showcase the country's unique traditions and culture. From the Sinulog Festival in Cebu to the Ati-Atihan Festival in Aklan, there is always a party happening somewhere in the Philippines.

The Philippines is more fun with regards to tourism because of its beautiful beaches, rich culture and history, unique culinary experiences, adventure activities, and vibrant festivals and celebrations. With so much to see and do, the Philippines is an exciting and unforgettable destination for travelers of all ages and interests.



It's more fun in the Philippines campaign


"It's More Fun in the Philippines" is the tourism campaign slogan of the Department of Tourism (DOT) in the Philippines. It was launched in January 2012 and has since become a widely recognized tagline that promotes the country's tourism industry.

The campaign slogan aims to convey the fun, warmth, and hospitality that Filipinos are known for, and highlights the country's natural beauty, rich culture, and diverse attractions. The DOT's goal for the campaign is to attract more tourists to the Philippines, boost the tourism industry, and create job opportunities for Filipinos.

The campaign slogan has been widely successful, with the Philippines experiencing an increase in tourist arrivals and revenue. In 2019, the country welcomed over 8 million foreign tourists, generating over $9 billion in revenue.

The success of the campaign can be attributed to its simplicity, positivity, and inclusivity. The slogan is easy to remember and appeals to a wide range of travelers, from backpackers to luxury tourists. It also showcases the country's unique features and attractions, such as its beautiful beaches, diverse cuisine, and friendly people.

The DOT has continued to develop and promote the campaign over the years, with various initiatives and events aimed at promoting the country's tourism industry. The campaign has also evolved to adapt to changing times and trends, with the use of social media and digital marketing to reach a wider audience.

In conclusion, the "It's More Fun in the Philippines" campaign has been successful in promoting the Philippines as a top tourist destination. It showcases the country's natural beauty, rich culture, and warm hospitality, while appealing to a wide range of travelers. The campaign continues to evolve and adapt to changing times, and is an important part of the country's tourism industry.