PLDT Enterprise and PH Digicon 2022 Bigger, Bolder, and Boundless

Wazzup Pilipinas!?



The country’s largest fully integrated telco services provider PLDT, through its business arm PLDT Enterprise, concludes the highly anticipated Philippine Digital Convention 2022 (PH Digicon) with invaluable insights from industry experts and an inspiring live interview with NBA Hall of Famer, philanthropist, and businessman Earvin “Magic” Johnson who epitomized this year’s theme of being ‘Boundless.’

SVP & Head of Enterprise & International Business Groups at PLDT & Smart, Jojo G. Gendrano, opened the two-day event with a powerful statement, “There is no way back to the old world, a revolution had started,” before showing the audience the endless possibilities of virtual spaces. “Whatever part we play in the Metaverse, it requires the collaboration and co-innovation of the ecosystem to make it a success.”

Gendrano’s immersive presentation was followed by a profound talk by PLDT & Smart President & CEO, Al S. Panlilio, as he called on infinite leadership, challenging to lead ‘with an understanding of the long haul and the need to proactively shift gears.’


He put PLDT as an example, from a traditional telco that offered landlines to now being the Philippines’ largest fully integrated telco company. “As an enabler of digital transformation, I am proud to say that the PLDT Group has always been at the forefront of change,” he says. “We have been enabling enterprises in their transformation goals through innovative solutions and world-class infrastructure.”

PH Digicon further tackled the definition of being ‘Boundless’ with this year’s headline speaker, Earvin “Magic” Johnson, a successful basketball legend turned businessman and philanthropist. He talked about his amazing career which included being part of the 1992 “Dream Team” that won the Olympic gold medal, his philanthropic work through the Magic Johnson Foundation, and being a successful businessman and CEO of Magic Johnson Enterprises.

From bringing businesses into Urban America, creating jobs and giving opportunities to minorities, and working with women-owned firms, Johnson continues to build his empire while staying rooted in his core values of hard work, discipline, and faith. “My life is boundless,” he says. “When I think of my journey, that’s the word I would use. I did everything that was not supposed to be done. When I think about boundless, I think that’s Magic Johnson!”

From all these talks of transformative technologies, infinite leadership, and the metaverse, to Magic Johnson making history in the world of business, the future of post-pandemic entrepreneurship is truly Boundless.

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