Likha ng Central Luzon 2022 happening at SM Megamall on October 26 to 30

Wazzup Pilipinas!?

Happening soon at the Mega Trade Hall 2, 5th Floor Bldg B. SM Megamall, in Mandaluyong City on October 26-30, 2022



The Likha ng Central Luzon Trade Fair is a major regional trade promotion activity jointly organized by DTI-R3 and Philexport- R3, with the full support of the Regional Development Council – R3 and the Central Luzon Growth Corridor Foundation Inc., which is composed of the 7 Governors of the region and DTI as member.

The fair is held annually and serves as the culminating activity of industry and trade related programs given to entrepreneurs in Region 3. Capability building seminars are conducted before the fair to develop the technical capabilities of the micro and small enterprises and eventually, become exporters. Product development activities are also undertaken to develop new products and designs.

Now on its 24th year, the Likha ng Central Luzon Trade Fair has proven to be an effective venue to promote the products of the region to institutional buyers and exporters based in Metro Manila. It has become one of the much awaited trade events in Manila because of the distinctive and quality products the region offers

II. EXHIBITORS

More than one hundred seventy (140) MSMEs will be participating from the seven provinces of the region, promoting their provincial branding namely:

Aurora – “Siempre Aurora”

Bataan - “Galing Bataan”

Bulacan - “Tatak Bulakenyo”

Nueva Ecija - “Taas Noo Novo Ecijano”

Pampanga - “Love Pampanga”

Tarlac - “Natural Tarlac”

Zambales - “Zambales Finest”



III. PRODUCTS FEATURED

1. Processed Food, condiments, sweets and delicacies

2. Coffee, fruit juices, healthy drinks

3. Furniture, Woodcraft and Home Furnishings

4. Lanterns, Capiz lamps, and Christmas decorations

5. Cacao-based products

6. Bamboo based products

7. Mushroom products

8. Garments and Outdoor Gear

9. Wearables (Fashion Accessories, bags, footwear)

10. Gifts and Holiday Decors

11. Bags, wallets and novelty items

12. Organic and cosmetic products

13. Shoes and sandals

14. Jewelry, gems and crystals

15. Milk products

16. Leather Goods

17. Sabutan products



IV. SPECIAL FEATURE:

A Special Showcase featuring the newly developed products, packaging and label designs under the Shared Service Facility (SSF) and OTOP Next Gen Program of DTI will be the special highlight of the Fair. Craft making demonstrations will also be held during the trade fair.


V. COOPERATING PARTNERS

Philexport-3, Regional Development Council-3, Central Luzon Growth Corridor Foundation Inc. (CLGCFI), Philippine Information Agency, LGUs of the 7 provinces of Region 3, SMED Councils and DTI attached Bureaus/Agencies



VI. ASSISTANCE PROVIDED TO LIKHA PARTICIPANTS

1. Capability building sessions/training/webinars

2. Product development assistance (OTOP/packaging and labelling/design)

3. Shared Service Facilities

4. FDA assistance/Halal assistance

5. Trade Fair assistance

6. Market Matching

7. Intellectual Property registration

8. Mentoring sessions

9. Negosyo Center services

10. Export assistance

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