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Wazzup Pilipinas!?
Considering the changing times and turn of events in the business world. To take advantage of the coming times, one must learn about the future of online shopping and position better for such an advantage.
Online shopping has come to stay. All you need to work on is to come up with ideas that make your customers choose your brand over your competitors. Though quality sells when it comes to online shopping, there is something that sells more than that. You must make your customer feel that you care about their experience more than you care about their money.
The relevance of online shopping will continue to grow, judging from the current trends. To advance the relevance of an online shopping website create a futuristic picture that projects the possible demands ahead.
Trends Shaping Online Shopping
The future of online shopping is being shaped by some trends. Here are some of the trends shaping online shopping.
Customer Data And Analytics
To grow your marketing tactics, you have to leverage customer data and analytics. Since you don’t keep retail clerks in an online shop, you can take advantage of data gathered from customers to recommend products to them. Once you can capture patterns of shopping behavior from customers, you stay ahead in the online shopping business. Taking note of this behavior makes it possible to come up with:prices;
advertising;
cross-promotion for individuals based on the general trend.
Data analysis gives a business an insight to research products and find out ones that sell well and how much customers are willing to pay for such. Coming up with new products to sell and how to sell them better will thrive on insight from existing data.
Machine Learning
In an online store, every customer wants to have a personalized experience. You can scale up your sales conversion rate when you identify, keep in mind and suggest relevant offers and products to customers.
Over the years, mobile phone users have increased and will continue to increase as time goes on. More purchases are made with mobile phones compared to other devices. Mobile phones make it possible for purchases to be made seamlessly from any location. So mobile compatibility means a lot for the future of online shopping.
Taking strategic positions in your business is more important than what you offer. Since a greater percentage of online sales are accrued to mobile phones, your online store must adopt an optimized design or an App that can make it accessible on mobile devices.
When it comes to online shopping, accessibility must not be streamlined to certain devices. A multiple channel approach will be effective to work with. This will drastically increase your sales conversion.
Voice-enabled Shopping
A good customer experience is one thing you must make possible in your online store. Everyone likes an easy-going life and that's why necessity Will continues to be the mother of invention.
Technology has made life so easy in such a way that you don't need to dial your cell for you to make a call, all you just need is a voice command and you're good to go.
It will shock you to know that such advancement in technology has gotten to the online shopping industry where you:add your products into your cart with just a simple voice command;
can compare prices with just a voice command;
check your available options with just a voice command.
This could make life easier and sweeter as you don't have to reach out to anything but rather give a command and see how the answers come to your beck and call.
Research conducted by OC&C strategy consultant shows that voice-enabled shopping is set to hit $40billion in the U.S by 22022.
Social media platforms
Social media platforms have played major roles in our today's world as billions of people are clinched to one or more social media platforms.
But the amazing thing is that the era of just chatting and having fun on social media is gradually fading away as many use these platforms as avenues and vendors for marketing and advertising their skills, services and products.
Social media platforms have made marketing very easy and less risky as many have been victims of uncertain circumstances due to the facial exchange of goods in places unknown to them.
Through these platforms, you have your purchasing decision once the goods meet your standard and requirements after seeing images or Live video sessions of what you're after.
And another amazing thing with social media platforms is that you can easily market your skills to any part of the globe without physical contact.
Online shopping leadership program
Having passion and talent for online marketing and business is one thing, but the truth is that talent is never enough as there are so many competitors around.
So enrolling into a master's program could lighten you up in the area of marketing and expand your e-commerce knowledge thereby equipping you with the right skills as you stand the chance of learning from top business gurus around the world from Maryville University as they offer such programs both for the undergraduate and graduate levels.
Conclusion
As times change, trends change as well. All you need to set the pace in the online shopping business is to adopt strategies that resonate with the trends. While people are busy going with trends, they subconsciously subscribe to your intentionality. So being proactive helps you stay at the peak in your online shopping business. Be willing to adopt the little ideas that make your business sell better
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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