Increase Your SEO Ranking With Encryption Techniqu

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The secret ingredient to a successful business is - reach to your audience. How well your company will perform is dependent on its visibility among your target audience.

If you already have a business website, you need to look for ways to improve its ranking. A good rank is a must to grab the eye of your audience.

Hypothetically if a user makes a google search to buy a shoe and you have a shoe store, then ideally, your website needs to be visible in the search result. And then he may land upon your website and probably end up buying from you. Although, achieving a good rank on search is not that simple. You have to have a lot of patience and persistence to improve the ranking of your website. There are various ways to improve your ranking such as white label link building technique, broken link building and many more but it’s up to you what you choose.


How to Optimize Your Website?

There are a multitude of ways to optimize your website and enhance its ranking. Adding security to your website can be one of the most beneficial ways of optimizing and improving the SEO rank.

The incidence of credit card theft, identity theft, and all types of data security breaches is something we often hear about everywhere. It increases the concern among business owners and users about the privacy of their sensitive data. Having a robust security setup can potentially save your business and your audience from such unfortunate incidents. Encryption is one such solid security setup in the online world. Encryption is essential for the security of your website. It will protect and prevent your data from being compromised.Key management is a viable option to consider for effective encryption and data security

Not only will it prevent security breaches, but it will also enhance your ranking in the search results. Search engines consider ranking factors while deciding whether the page should appear in the search result for a given query and in which order. The chief ranking factors are content, keyword research, website architecture, backlinks, etc., with the recent addition of security.

Encryption can aid in the security of your website. Learning about encryption and implementing it on your website can be incredibly useful. You can take help by hiring an agency that works on improving the encryption of websites.



Website Security & Its Impact On SEO Ranking

Website Security is essential, and it not only impacts you but the users as well. Users need assurance that their data is safe while they are on your website. You also need to protect your website from cyberattacks.

Cybercriminals can take advantage of your hard work. It may sound unreal to you, but SEO can be the main reason for website hacking. Not everyone invests honest efforts to boost the ranking of their website. Cybercriminals earn from malicious activities by attacking unprotected websites for their benefit.

Your website may be doing so well, and it can fall prey to such an attack because you didn't pay heed to improve the security of your website. The chances are that these attacks may result in search engines blocking your site. Let us dive in to learn more about encryption-


What You Need To Know About Encryption

Today, many organizations depend heavily on PKI (Public Key Infrastructure) to manage security through encryption. There are many pki assessment courses available online to gain knowledge. Encryption is the conversion of information (plain text) into an unintelligible form of data(ciphertext). Only those who have some authorization can read this data by converting it into its original state(decryption) using a secret key. The technology of encryption and decryption is called Cryptography. A cipher or algorithm is needed to implement encryption and algorithm.

The unauthorized entity needs to figure out the algorithm and the key to understand the encrypted data. Breaking encryption is not an easy thing to do. It is not easy to figure out keys and cipher that easily. Therefore, encryption is an essential tool when it comes to the security of your websites.

Google, which dominates the market of search queries by 91.86%, has announced that it will consider website encryption as a ranking factor. Thus, having website encryption in place is rather beneficial for your SEO ranking.

Here are the two encryption methods through which you can secure your website and improve your SEO ranking:-

End to End Encryption

End to End Encryption allows complete security of data-it means that no one can intercept this data except the sender and receiver. E2EE can ensure that no one can read the messages of a communication between two users. Hackers, the government, or even the company facilitating your communication will not be able to read or see the content.

End to End encryption is known for its absolute data privacy. Messaging applications like WhatsApp and Facebook messenger also have End to End encryption.

If your audience knows that they are safe from unethical monitoring and data theft, they will prefer using your website. It will ultimately help with your website ranking.


Quantum Cryptography

Quantum Cryptography originates from the Heisenberg uncertainty principle, which suggests that two properties location and momentum can be used to identify a particle. But, the particle cannot be measured without altering the values of those properties.

In simpler terms, if you quantum-encode the data, the data cannot be copied, and if an unauthorized person tries to access the encoded data, the data will change. You will get an alert when any such activities occur, and the attacker will fail from concealing this act. You will get saved from SEO spam infected sites that direct visitors to spam web pages with encryption in place.

Spam comments and links can damage the reputation of your website. These spammy links and comments are majorly visible to search engines and users of your website. You may end up losing traffic on your website and ranking as well.


Conclusion

The security of your website is essential for keeping your data safe. Privacy and Data Security is a growing concern among internet users. Placing encryption will help you in gaining the trust of visitors. In the future, secure websites will have greater chances of ranking well in search results.

Thus far, the year 2020 has been turbulent. Between protests and pandemics, it seems unlikely the world will ever return to the way it was. This includes the way we do business.

As social distancing protocols are forcing us to close our physical doors, it’s opening doors of opportunity. Digital marketing has long been a part of our world, but now it’s becoming a staple of the way we do business.

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