Have your breakfast and save the planet

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 World's first breakfast set made from 100% bio-based plastics launched in South Korea, with impact in the Philippines

• Products come with high-quality features with a low environmental impact

• Philips Domestic Appliances (DA) partners with EcoMatcher to plant trees with every purchase from the Eco Conscious Edition

• Philips DA invests in a few thousand trees to be planted by an NGO in the With the Eco Conscious Edition, Philips Domestic Appliances introduces the first complete sustainable breakfast set made with 100% bio-based plastics    from plant oil waste. The breakfast set is designed to offer consumers a green alternative and supports our collective Philips Domestic Appliances’ ambition to grow responsibly and sustainably. The Eco Conscious Edition includes a modern designed kettle, toaster, and coffee maker that comes with different energy-saving functionalities.

In line with the sustainability push, Philips Domestic Appliances is partnering with EcoMatcher to plant trees with every purchase from the Eco Conscious Edition products i.e., each item comes with a tree that can be redeemed.  At EcoMatcher, there is emphasis as well on the social and economic impact tree planting can have on societies, partnering with foundations with a focus on long-term and sustainable empowerment and development on local communities . 

Consumers can redeem trees and track every tree with satellite maps. Philips Domestic Appliances will create a forest by initially investing in a few thousand trees and will work with EcoMatcher’s NGO partner in the Philippines, Fostering Education & Environment for Development (FEED), to plant the trees.  Trees can be tracked on EcoMatcher’s website as well on EcoMatcher’s iOS/Android app. Consumers can name their tree(s), see where it is planted, track its CO2 performance online, and so much more. What’s more, through ForestSounds, tree recipients now can immerse themselves in the local environment of their tree by listening to the sounds of the tree's location. 

High-quality features with a low environmental impact

The complete, durable breakfast set consists of three kitchen utensils: a kettle , toaster  and a coffee maker . The set of these three products accounts for 21% less CO2 emissions . Even the packaging is eco-friendly. 

Sustainably designed with 100% bio-based plastics

The introduction of biologically based plastics made from used cooking oil as part of the product assembly not only means a reduction in water pollution, CO2 emissions  and overall use of natural resources, it represents a breakthrough in the field of developing and manufacturing sustainable materials. A more environmentally friendly production process has emerged: it starts with sunflowers that are processed into cooking oil. After the cooking oil is used in kitchens it is safely collected and transported to a factory that specializes in processing waste products into biobased plastic granules. These granules are then used by Philips Domestic Appliances to manufacture the Eco Conscious Edition. 

5000 Series Eco Conscious toaster

Make your toast exactly how you like it thanks to eight browning settings including a reheat and defrost function. The automatic power button ensures energy savings. It comes with a handy crumb tray and a removable dust cover to close the appliance when storing. List price: ₩99,000.

5000 Series Eco Conscious kettle

Get your favorite wake up beverage quick and easy every morning. Our kettle comes with a capacity of 1.7 liters and an easy-to-read water level indicator. This way you know exactly how much water you need for the number of desired cups and you don’t need to waste a drop. The automatic power button also ensures energy savings. List price: ₩99.000.

5000 Series Eco Conscious coffee maker

Enjoy your coffee’s great taste and aroma every morning. Thanks to the “aroma twister” you enjoy the taste and aroma of your favorite coffee to the fullest. In just 10 minutes you brew no less than 10 cups, saving you energy. List price: ₩129,000.

Nicholas Lee, Market Leader and Vice President, Philips Domestic Appliances said, “The Eco Conscious Edition products represent one of the next steps on our journey towards achieving a comprehensive set of commitments across all the Environmental, Social and Governance (ESG) dimensions. We are also very pleased to partner with EcoMatcher, an innovative platform that allows consumers to track and watch their trees grow in a transparent way. Our vision is to grow this forest in time thereby offsetting our carbon footprint and at the same time, help the planet and local communities.” 

B.K. Shin, Country Manager, Philips Domestic Appliances South Korea said, “We are seeing more Korean consumers willing to buy eco-friendly products and they are willing to pay more for them . Our ambition is to eventually create a complete Philips Domestic Appliances collection of products designed with sustainability in mind. By introducing bio-based plastics made from used cooking oil, we contribute to the reduction of CO2 emissions, we help to reduce water pollution, we limit overall use of soil resources (meaning a lower impact on food production) and we create products with parts that are recyclable.” 

The products are available on online malls and Coupang, and some Lotte department stores. 

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