3 Essential Apps for Marketers

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Instagram, Facebook, Snapchat and Youtube… This list of apps could follow almost infinitely if we were to list the tools that you are used to using in your daily life, right? A recent study revealed that there are between 60 and 90 apps installed on the average smartphone.

However, when it comes to monitoring your marketing strategies through mobile platforms, things get tricky. There are not many specific apps for these professionals, given that most analysis software is administered through desktop platforms. 

In this article, we outlined the best tools to create, analyze and optimize your strategies on your phone! But, before jump straight into the apps and their features, we want to explain why have high-quality content is key for any time of businesses. 

First, we can say that today the production of content serves as the basis of the relationship between companies and their customers. This started to exist when a new consumer profile emerged, more informed, connected and demanding.

The potential client conducts research, seeks opinions and evaluations, gets informed and creates relationships with the brands. Therefore, offering relevant content means showing authority, experience and empathy with the customer.

Here are some more advantages:

As companies produce content, their relevance in search engines increases. This means conquering the first pages of research;

The more relevant content there is, the higher the interest and browsing time of users;

The conversion rate, which shows the number of visitors that turns into leads, or potential customers, increases as trust is aroused through the content;

The reach and visibility of the brand on social networks also increases due to the sharing of relevant content;

Increases engagement between customers and the brand, contributing to increased sales and revenue.

Now that is clear why you should invest in high-quality content in different platforms, let's see what the best apps that you can use to assist you in this task are: 

Canva

Function: creating graphics and images

This app is the loved one and most popular among content creators. In addition to social media posts, you can create proposals, presentations, brochures, business cards, animations and many other things. It has an incredible variety of fonts, graphic elements and super creative templates, as well as leased and wave text functions. There is a free version that comes with several features. If you don't have a designer in-house or Photoshop skills, this is the app to go. 

Download it:

Apple Store

Google Play

Later

Function: publishing and managing posts on social networks

One of my favourite apps and with the complete functions. If you need to schedule posts on different networks, Later is the right choice among applications for managing social media. Being able to be used both on the computer and on Android or iOS phones, it allows you to schedule posts on Facebook, Instagram, Pinterest and Twitter.

The operation is straightforward: just create the text of the post, send the image or video and schedule the publication, which can be edited while it has not yet been posted. It is also possible to reschedule the posts. One of the best features is the schedule of Instagram Stories, which makes a marketer's life much easier. 

Download it:

Apple Store

Google Play

Asana

Function: project and team management

This project management app that allows you to organize your workflow and align it with your entire team. Track tasks and projects by notifying everyone involved and follow the work from start to finish. In times where remote work is the new normal, keeping track of the tasks and the communication flow become more crucial than ever. For example, a mobile app development agency, which has projects that involve a variety of teams, such as UI/UX design, development and marketing, needs to make sure the communication is clear and everybody is onboard. This also applies to many other types of businesses in many industries. 

Download it:

Apple Store

Google Play

Do you know any of these apps or already use any of them? Do you have another one that you would recommend? Send it here in the comments.

Author bio

Gabriela Damaceno is a journalist and head of online content for Media Shark, a mobile app development agency based on the Gold Coast, Australia. She is representing HK Certifiers, a company that offers Construction Certificates services. You can connect with her via Linkedin

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