How do Companies Use TikTok for Marketing?

Wazzup Pilipinas!

2019 was a crazy year for a Chinese social media platform TikTok. The app has become #1 in the world according to the number of downloads. TikTok is owned by a Chinese company Bytedance and its main particularity are short-term videos.

The platform has been a large sensation all over the world for the past two years, you might have been living under a rock if you haven’t heard of it. It is a huge social media now and it is largely popular among Generation Z and Millennials. Becoming successful in TikTok can make you a real celebrity and make you as much money as on Instagram or Youtube. 

Big international brands are utilizing Chinese social media as a marketing tool to promote their products and keep in touch with their audience.  TikTok influencers are in abundance; they create videos and endorse products. 

As mentioned previously, the app is very popular among people 16-24-years-old. Statistically, 55 percent of users are males and 45 percent are females. As a fact, females produce more content, while male users prefer to watch videos instead of filming them.

TikTok has a worldwide market and is present in 155 countries. The app is translated into 75 languages and in general, a user spends 52 minutes per day browsing or filming short-term videos. A lot of brands tend to buy real TikTok likes from $2.99, views, and followers to increase their reach. If the views come not from bots - you have big chances of making it to the discovery page and become a star! 

TikTok influencers are always very demanded among big brands and businesses. A respected celebrity with a dedicated audience might have impressive success in an advertisement campaign featuring an interesting brand. 

TikTok isn’t as sleek as Facebook or Instagram. But its offbeat charm is what makes it different from other apps. Various hashtag challenges take place in the app, and users engage in creating content relevant to the hashtag. 

Use TikTok to promote your product and engage with your audience. Use the paid advertisement or biddable ads to increase your popularity.