ABS-CBN has proudly announced that their news channel has reached 10 million subscribers on YouTube.
We all know why.
The YouTube channel has the live stream of TV Patrol, The World Tonight, and other shows of ANC and TeleRadyo. It also contains video explainers and profiles by ABS-CBN News Digital's NXT.
Just as I predicted, it is not surprising that they got a lot of subscribers. With all their resources and how Pinoys eat up tabloid-style news reporting and entertainment chismis at the sides, I told you they will be very competitive as an online content creator.
Just like Rappler and other vloggers, they are now lined up as among the publishers of digital stories.
But there's this saying that goes like "Keep your friends close, and your enemies closer" so maybe their detractors are also subscribed so they could easily launch a campaign to counter-attack whatever controversies this alleged "Dilawan" formerly a television and now only just an online presence, with many of their employees laid-off due to its recent lost of franchise to operate. The mighty Kapamilya channel has been reduced into a digital.pubkisher and content creator with many of its potential source of earnings gone but now redirected towards their strengthening of their online presence.
With many of their top newsreaders and reporters still working for them, it is not surprising they are bouncing back stronger than ever.
Just look at how eager they were coming up with so many news directed towards the incompetence of the government. Citing every issue, again and again, whatever they could throw and even refurbishing old throwback news from Yesteryears to remind everyone how this administration has failed us.
Yes, they are on a mission....and people have tuned in knowing it will get dirty soon.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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