Wazzup Pilipinas!
Every business is looking for ways to market its product and service. In a world which is riddled with competition, it can sometimes be tough to find the right channels where you can sell your business. However, despite all the troubles that businesses have to face, bulk text messaging still shines as one of the best methods to connect with your audience. Before you dive deep into the world of text message marketing, here are three things that you need to keep in your mind.
Effectiveness
When considering any marketing channel, the first thing that pops into the mind of many people is how effective it is going to be. Let me tell you for a fact that in comparison to the amount of money you have to put in and the revenue you are going to generate with it, bulk text messaging typically gets businesses broader reach and higher engagement than many channels.
Legality
One of the greyest areas about bulk text messaging is that in hopes of reaching a larger audience, marketers often cross the limit. Before you start with a project, you must familiarize yourself with all the rules and regulations related to mass text marketing so that you don’t get yourself into any kind of trouble.
Cost
Last but not least, you need to make sure that you are not spending money without getting the most out of it. Keep in mind, when you are driving a text message marketing campaign, you should weigh its success by cost per engagement or cost per conversion rather than cost per message. At the end of the day, it doesn’t matter how much money you put into it; what matters is how much value you are getting for the amount of money you are investing.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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