Digital Marketing Tools For Real Estate That Will Help You In 2020

Wazzup Pilipinas!

The real estate sector has grown tremendously in the last few years. Today, digital real estate marketing tools have become more important than ever. 

Not only do they highly simplify the marketing process, but also help your business grow at a higher pace. This is because digital marketing tools and techniques help you reach a broader consumer base.

One of the essential aspects of a real estate business is its ability to provide an entirely credible virtual experience of its offerings, such as videos, 360 degrees virtual tours, 3D models, and much more.

Some of the best digital marketing tools for real estate companies in 2020 are:

• InVideo
• Instagram
• Pinterest
• Evite
• Placester CRM
• MailChimp
• YouTube
• DocuSign
• Realeflow
• RealScout
• Facebook
• 99Designs
• ScheduleOnce
• Fiverr
• Upwork

The above tools take care of a variety of digital marketing needs, such as establishing a mailing list, circulating invites for open houses and events, as well as providing virtual experiences, amongst much more.

Virtual Experiences

Virtual experience tools such as InVideo, Kuula, Envisioneer, and LiveTour allow real estate companies and agents to provide an immersive visual experience to buyers and investors. 

This helps them assess the size, plans, layout, and other design elements of the space. These are also perfect for reaching investors across the world, who may not always be able to visit the location immediately. It also provides a plethora of choices, animations, and designs. 

Besides being very easy to use, real estate companies can use them to create multilingual videos to access a wider client base. The templates are reusable and can be modified to suit a wide variety of requirements.

Marketing Through Emails

Another popular digital marketing technique in the real estate sector nowadays is through Email Marketing Services (EMS), such as MailChimp, which helps collate a comprehensive mailing list for companies. 

It helps them keep track of different lists, and groups and quicken the entire communication process. This can be used to notify existing, and potential clients about events, offers, promotions, and other relevant information. 

EMS also helps maintain client databases segregated according to geographical locations, linguistic needs, budgets, preferences, and much more.

Social Media Platforms

Additionally, real estate companies are also significantly increasing the use of social media platforms such as Facebook, Instagram, Pinterest, and YouTube, to promote their projects better. 

These platforms help them arrange and display a wide variety of pictures, videos, posters, designs, and other visually attractive features. They also provide an easy and relatively informal way of getting in touch with clients, answering queries, and solving grievances.

Event Management and Organization Apps

One of the main aspects of any real estate company is to organize open houses and other social events, such as promotions and launches of new projects.

Event management and organization apps such as Evite, Eventbrite, and Boomset, help real estate companies better create, distribute, and keep track of all their social events. 

They also help them create distinct and personalized invites, which truly reflect the company’s persona. To help with better designing needs, 99Designs is a very popular option for graphics, logos, models, and more.

Collaboration Platforms

Collaboration platforms such as Placester CRM, Fiverr, Upwork, and more, help connect real estate companies with brokers, agents as well as clients. These can also be used for further marketing of jobs as well as projects, directly to prospective employees or clients. 

This helps better streamline the search process, by considering several criteria such as work experience, speciality, skills, and location, to provide a more holistic match between companies and agents, or clients. 

They also optimize the entire application process for agents to make it quicker, simpler, and much more transparent. Tools that offer a range of video templates are highly in-demand and very useful for the same.

Digital Contracts and Documents

Many real estate companies nowadays use apps such as DocuSign to easily and securely sign essential documents in the process of buying and selling property. 

These apps also allow the easy sharing, uploading, and editing of documents across a variety of platforms. This enables the easier distribution of marketing and promotional materials such as prospectuses and brochures as well. Furthermore, it speeds up the closing of deals and ensures transparency at all steps.

Property Search and Scheduling Apps

Real estate companies can use calendar and scheduling apps such as ScheduleOnce, to help their client’s book appointments, meetings, and property viewings with a range of brokers and agents.

This allows for easy cancellation and rescheduling, if needed, as well as provides a comprehensive platform to manage client meetings. 

Most of these scheduling apps also provide property search features, which allow clients to browse through a range of options, before scheduling a meeting or property viewing. Real estate companies can also create their own personalized websites, providing all the details of their various offerings and projects. 

This helps create a more credible image of the company and can be a one-stop solution for all client needs. It can also be used to create a stronger brand and product image for the company.

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