Our correspondent Donna Raquiza recently attended the Mazda 3 Hatchback / Sedan Launch
We're excited to share to you the news about this new model that will surely be another bestseller among car owners especially those wanting to own their first car. Mazda has been known as an automobile brand with exceptional driving experience together with higher levels of design, craftsmanship, and engineering.
The all-new Mazda3 Hatchback boasts of its distinctive and sporty styling that completes the model’s appeal and complements the luxurious character of the sedan,” says Steven Tan, president and CEO of Bermaz Auto Philippines. It's the brand’s decisive shift toward a premium product and customer experience.
Mazda has applied its human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance, and quality feel.
Watch out for it soon in the Philippine market.
The Media Launch was held on March 20, 2019 at Blue Leaf Filipinas located at Aseana Macapagal, Paranaque City.
Below is the official press release from the event.
The all-new Mazda3 Hatchback makes its ASEAN debut in the Philippines
A new chapter begins for Bermaz Auto Philippines, the official distributor of Mazda vehicles in the country, as it premieres the all-new Mazda3 Sedan and Hatchback. The Mazda3 pioneers the new era of Mazda Premium by elevating the nameplate’s already exceptional driving experience together with higher levels of design, craftsmanship, and engineering.
Making its debut in Southeast Asia, the Mazda3 Hatchback embodies a more emotional design that evokes a sense of exciting experiences to come. To achieve such a look, Mazda took an unprecedented approach to design that eliminates all character lines and relies entirely on lustrous and beautifully curved body panels that reflect the surrounding environment. As such, the model delights onlookers with an appearance that changes by the season and the hour of the day. “We’re proud to host the ASEAN reveal of the all-new Mazda3 Hatchback. Its distinctive, sporty styling completes the model’s appeal and complements the luxurious character of the sedan,” says Steven Tan, president and CEO of Bermaz Auto Philippines.
The Mazda3’s mission is to amaze and delight customers all over the world. To achieve this, Mazda has applied its human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance, and quality feel.
Featuring what Mazda calls its 7th Generation design direction, the Mazda3 represents the brand’s decisive shift toward a premium product and customer experience. “Having sold over 6 million units since its debut, the all-new Mazda3 is a global strategic model that has driven Mazda’s growth from both a brand and business perspective,” shares Tan. “More than 19,000 Mazda3 units have been loved by fans since its 2004 introduction into the country, making it the most successful Mazda model on record in the local market.”
As the first Mazda model to adopt a more mature interpretation of the KODO design language, the all-new Mazda3 has a richer and more powerful expression of vitality than previous models. The Mazda3’s overall form presents a simple and single motion, while subtle undulations bring the design to life through shifting light and reflections.
“Mazda continues to explore the essence of Japanese aesthetic sensibilities, pursuing a uniquely elegant and sophisticated style that elevates car design to the level of art,” says Susumu Niinai, General Manager of the ASEAN Business Office, Mazda Motor Corporation. “Our new-generation design vision models, the RX-Vision and the Vision Coupe, have won a number of prestigious design awards, showing that our new design direction is being well received. Based on these two models, the all-new Mazda3 Sedan and Hatchback have very distinct personalities, the design of the Hatchback is emotive, the Sedan elegant.”
Also elevating the all-new Mazda3’s driving pleasure is the new SKYACTIV-Vehicle Architecture. Designed to enable people to make the most of their natural sense of balance, the updated SKYACTIV Technology will offer a more comfortable and less tiring drive through innovations in engine, chassis, body, and suspension performance. Thus, interacting with the Mazda3 will bring joy and entice owners to keep driving.
Passengers of the Mazda3 will also relax more with each ride because the car’s motion has been engineered to be congruent with natural human movements. Owning, driving, and spending time with the car will truly be a satisfying experience, further heightening Mazda’s much-praised driving pleasure.
The Mazda3 will also lead the way in riding comfort toward a class-above experience through a combination of design and engineering innovations. Measures were taken to minimize sound and vibrations, and to make any noises transmitted when the road surface changes reach the ears of cabin occupants in a linear fashion. The Mazda3 is set to provide a comfortable quietness by focusing not only on noise volumes but on the time it takes for sounds to be transmitted and the direction from which they arrive.
In line with Mazda’s corporate goal to reduce carbon dioxide emissions by 50 percent in 2030, the Mazda3 will lead the way toward the achievement of the company’s “Sustainable Zoom-Zoom 2030” target. Niinai-san adds, “To achieve this goal, we will take a multi-solution approach for each region as we work toward reducing CO2 emissions throughout the car’s life cycle.”
As a core model in the Mazda lineup, the Mazda3 has always reflected the latest advances in the brand’s vehicle engineering and manufacturing. “The all-new Mazda3 is the beginning of our journey toward higher aspirations,” shares Tan. “More than just another nameplate, the Mazda3 has become an important catalyst for innovation and direction for the Mazda brand. Every generation of the Mazda3 has elevated the brand to a higher stature. We believe this new generation will do the same, and even more.”
Bermaz Auto Philippines, Inc. is the exclusive distributor of Mazda vehicles and parts in the Philippines. Its current product line-up now includes the Mazda2 sub-compact sedan and hatchback, the Mazda3 compact sedan and hatchback, the Mazda6 full-size executive sedan and sports wagon, the CX-3 freestyle crossover, the CX-5 five-seater and the CX-9 seven-seater premium crossovers, the MX-5 2-seater sports roadster and the BT-50 pickup truck. There are 21 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda North EDSA, Mazda Makati, Mazda Alabang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Negros, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro, Mazda Davao, Mazda Butuan and now Mazda General Santos.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
