Effective Tips to Improve the Conversion Rate of Your Small Business Website

Wazzup Pilipinas!

With the digitalization and the entrance of new technologies, leading an online business becomes more and more popular. In general, you have the potential opportunity to reach billions of consumers from all over the world. However, it is not as easy as it may seem. You need to put many endeavours to overcome all the challenges and be a “leader” within the growing competition. In case you cooperate with an experienced eCommerce digital agency you will get the best eCommerce marketing services. They will help you to use the latest trends to succeed. These agencies will surely suggest you implement the tactics of eCommerce SEO and eCommerce PPC management for ranking high and getting traffic. Ranking high and gaining visitors are critically important for your business goal. However, your main goal is to make your visitors convert. Through it, you can figure out the intention of your website visitors, gain more customers and have business growth. Let us have a look some effective tips that will help to improve your conversion rate:

1. Focus on Devices and Speed;

If you want to have a high conversion rate, first of all, you need to have a responsive and fast web design. It means that your website should be accessible in all type of devices (including mobiles, tablets, laptops, etc.). People use mobile phones everywhere they go. If you fail to create a mobile-friendly website, your website visitors will hardly convert. Speed as well plays a great role, as delays will not only reduce conversions but also will have a negative impact on your ranking.

2. Focus on Website Content and Design;

When speaking about conversions we can never ignore the role of a content. Why? The answer is that it is the best way to inform your website visitors about your product or service. Quality content builds trust and encourages conversions, as it gives the information they need for making a decision to buy. However, your website should not only be informative but also impressed by its design. Your website should impress from the first sight so as visitors do not leave it. Website navigation is also very important.

3. Utilize Diversity in Your Marketing Strategies;

When looking at eCommerce PPC services or eCommerce SEO services we see two different approaches. Different agencies (including SEO or PPC agencies) implement the tactics of one or the other in their strategies. However, the mix of them can bring the success that you can never expect. Working together these two can give a multi-channel approach to eCommerce marketing, increasing conversion rates.

4. Utilize Social Media;

As social media is very popular among people it has become a great platform for eCommerce advertising and customer-business relationship. It gives you the opportunity to share information, interact and increase brand awareness. Responsiveness and availability to your customer’s queries build trust and help increase conversion rates.

5. Include Reviews;

According to studies customer reviews have a great role in improving conversion rates. A lot of people tend to make their decisions based on the experience of other people concerning the same product. So, reviews are influential in building trust for your eCommerce business.

6. Include Contact information and Chat;

A lot of people consider contact information as a sign of confidence. Providing contact information makes your website look accessible and if your customers fail to find it quickly they will leave your website. Another important way of quick access is live chat. Through it, your customers can get all the answers and information they fail to find on the website. If you do not manage to have 24/7 online service, in this case chatbots can come to help.

7. Offer Various Payment Options and Free Shipping.

Not all people use the same payment options. It means the more options you include in your website the more conversions you will have. With it never forget to suggest free shipping. In most cases, it attracts eCommerce purchase decision.

Discovering the most effective tips to increase your conversion rate is the key element to improve it. You need to choose the best tactics to attract more and more visitors making them your potential clients and having a successful eCommerce business.

Author

Tigran is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.

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