Suzuki Sets the Trend at the 13th Inside Racing Bike Festival and Tradeshow

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Suzuki sets the trend once more as the brand does another first at the 13th Inside Racing Bike Festival and Tradeshow (IRBFXIII) by merging fashion and style to each rider’s lifestyle at the World Trade Center (WTC) Manila on March 22 to 24. Suzuki gets to the rider’s individuality where they express themselves through their choice of motorcycles same way as they choose their clothing and accessories. Acknowledging the changing trends and the needs of the young market, Suzuki has shown that it is the fitted brand for the young riders and the young at heart as it brings together the things that they all love - style, fashion, self-expression, being unique and function.

Suzuki together with global homegrown brand – Bench proved that it does not only dominate the streets but that it can also warm up the runway through its latest motorcycles with their chic design and stylish colors that will surely make every heads turn. This is the experience that Suzuki brings to this year’s Inside Racing Bike Festival and Tradeshow – setting the trend while we all ride in fashion and style. Present during the event are Suzuki Philippines' executives President Hiroshi Suzuki, Managing Director Norminio Mojica, Director Keiichi Suzuki, General Manager for Motorcycle Sales and Marketing Jun Bulot and Marketing Head Monch Bontogon joined by the man behind IRBFXIII himself, Al Camba.

RIDES THAT WILL CHALLENGE MOTORCYCLE TRENDS

Suzuki also gives the market a glimpse of the future by showcasing its upcoming motorcycles for the year that will challenge the country's motorcycle trends. Fresh from its introduction in EICMA last year, Suzuki Philippines brings the New Katana at the IRBFXIII. A sure headturner, the bike made all the motorcycle fans excited for its arrival in the Philippines. Forging the new Suzuki bike as how the Japanese swordsmiths devote countless hours to produce their signature fine blade of the same name, the New Katana is the epitome of fine craftsmanship and pure functional beauty.

The brand also brought in the addition to the stylish and fashionable matte looks of the new fashion scooter – Skydrive Sport in its new colors Matte Black and Matte Blue as well as the no. 1 underbone leisure motorcycle Smash in Matte Blue, Matte Pink and Matte Red which will all be released soon. Being showcased as well are accessorized Skydrive Sport units by Koso Philippines and OKM Racing. The Underbone King – Raider R150 Fi and Carburetor (Combat Series) are also presented with select customized units by Suzuki riders. All these were displayed with fashion ensembles from Bench that match well with the bikes.

SKYDRIVE SPORT DANCE CONTEST

The brand rides along with the youth’s active lifestyle through the Skydrive Sport Online Dance Contest with the grand finals happening at the IRBFXIII. Four grand finalists from Quezon City, Caloocan, Cebu and Dumaguete battled it out on the dance floor with Mananayaw Four 2 Zero.

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