Panasonic Manila Fashion Festival: A Closer Shot at Fashion

Wazzup Pilipinas!

Unlike the previous season, the latest season of the Manila Fashion Festival, held on April 10 to 13, embraced innovation and championed a more elaborate take on presenting trends. Partnering with organizer Art Personas is Panasonic Philippines, which switched its branding to lifestyle to suit the young Filipino market.

The eight installment of the Manila Fashion Festival now called the Panasonic Manila Fashion Festival (PMFF) is where luminaries and fashion enthusiasts alike have witnessed an exciting fashion extravaganza yet again but upgraded the runway experience through technology.

The merging of fashion and technology brought out a totally striking experience for the attendees whether they be technology savvy or not. The shows proved that Philippine fashion is world-class!

The fashion event featured creations from all over the country that were shot using the Panasonix Lumix cameras such as the G9 to show a more detailed image quality and GH5 and GH5S that exhibited a professional 4K video performance.  Viewed through Panasonic 4K TVs, these created a much better experience and gave justice to the intricacy and complexity of each piece.

Fulfilling its main vision to be the fashion destination  in Southeast Asia, the runway shows did not fall short of raising the bar in terms of collections. Each day featured a dynamic set of designers and brands that exhibited a uniquely impressive set of pieces rooted on meaningful aesthetics and unexpected combination of fabrics.

Since the event is also committed to opening its doors to emerging talents, the PMFF 8 also presented the SoFA Design Institute Graduation Show for the third time and showed the passion and potentials of the young designers.

The runway shows were a parade of pure artistic talent as hair stylists from Junca Salon Group showcased their creations from chick to sleek using Panasonic beauty tools on the models, and to match the hairdos, MAC Cosmetics gave the models a touch of make up artistry suitable to the pieces they were wearing.