Discover A New Hue in Boracay: Hue Hotels and Resorts Now Open

Wazzup Pilipinas!

After successfully opening their maiden property in Puerto Princesa, Hue Hotels and Resorts brings their distinct shade of comfort and leisure to another top destination in the Philippines—Boracay. Hue Hotels and Resorts Boracay, managed by Hospitality Innovators, Inc. (HII), officially opened last October 26, 2017, offering guests a refreshing and game-changing way to enjoy and experience the island.

“We are so excited to be opening the second Hue Hotels and Resorts property in the country’s top vacation destination,” says Dexter Lee, Managing Director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts. “Just like with all our present and future Hue properties, Hue Boracay is design forward and culturally rooted. The design, concept, and even the facilities reflect the personality of the destination and its cultural identity.” Hue Boracay recreates and infuses the island’s energy and vibrancy in its property to that guests can get the complete experience in the comforts of the hotel—the only reason they’ll leave the hotel is for the world-famous beach.

Hue’s distinct circular structure shape stands out among the typical buildings in Boracay, and is built around a picturesque pool with its own sunken bar. The whole property is filled with open, expansive and highly Instagrammable spaces, which include the hotel’s lifestyle complex Station X. With exciting mix of homegrown dining and retail concepts that espouse Hue’s advocacy of promoting local culture, visitors will never run out of interesting things to see, eat and discover within Hue. “With Station X, we’re bringing the concept of ‘cosmopolitan local’ to life,” describes Dennis Lee, Managing Director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts. Guests can experience a melting pot of various cuisines in the island’s first and only Food Hall called Streetmarket, enjoy world-class cocktails from the much buzzed about bar Prisma, and more.

Behind each unique and colorful stay at Hue Hotels and Resorts is Hospitality Innovators, Inc. (HII), the company behind a number of well-received and rated hotels in the country. HII is responsible for the overall management of Hue Hotels and Resorts Boracay, encompassing day-to-day operations, financial results, sales and marketing, facilities upkeep and maintenance, and people management. “We are very excited about this partnership with Hue Hotels and Resorts, because we were so impressed with the concept,” shares HII founder and CEO Luis Monserrat. “They have been a great pleasure to work with and we are grateful to the Hue Hotels and Resorts team for choosing and trusting HII in this endeavor.”

Hue Hotels and Resorts Boracay is a destination in itself, with numerous dining spots, retail shops, and facilities. The property is established to give guests an authentic experience of its destination right within the comforts of a hotel. The shape of the property (circular), for one, is unlike anything else you’ll find there. Hue Boracay considers the use of space as an integral part of the uniqueness of the property.

Hue’s glocal and culturally rooted design philosophy is reflected throughout the whole property, in both the public and the private areas. Guests get to enjoy the relaxing seaside atmosphere from the comforts of their rooms.

Station X is a unique retail complex completes Hue Boracay’s aim of bringing the concept of “cosmopolitan local” to life for visitors – that is to experience both sides of the island, from the idyllic and relaxing beach destination that it is, to the fun, exciting, party atmosphere that it also embraces.

With brilliant design and architecture, a creative lifestyle complex filled with original concepts and impressive offerings, and warm and responsive service all enhancing and contributing to crafting a complete experience, Hue Hotels and Resorts Boracay is a destination-within-a-destination.

Hue Hotels and Resorts Managing Director Dexter Lee, Hospitality Innovators Inc. Founder and CEO Luis Monserrat, Hue Hotels and Resorts Managing Director Dennis Lee, and Hospitality Innovators Inc. Executive Director Peter Stevens

Luana Lifestyle and Leisure, Inc.’s Jessica Joyce Lee; Luana Lifestyle and Leisure, Inc. Managing Director Dennis Lee; Hospitality Innovators Inc. Executive Director Peter Stevens, Hospitality Innovators Inc; Founder and CEO Luis Monserrat, Luana Lifestyle and Leisure, Inc.’s Lamberto and Betty Lee; Hospitality Innovators Inc. Executive Vice President Agnes Luna; Luana Lifestyle and Leisure, Inc. Managing Director Dexter Lee

Hospitality Innovators Inc. Executive Director Peter Stevens, Hospitality Innovators Inc. Founder and CEO Luis Monserrat, and Luana Lifestyle and Leisure, Inc. Directors Dexter and Dennis Lee

Hue Hotels and Resorts Boracay is located at Station 2, Main Road, Boracay Island, Malay, Aklan, Philippines. For inquiries and reservations, please email boracay@thehuehotel.com, reservations@thehuehotel.com, boracayreservations@thehuehotel.com, or visit www.thehuehotel.com

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