Gamma Partners POKKT to Drive Integrated Brand Experience for Marketers and Intelligent Ads for Gamers

Wazzup Pilipinas!

Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developersand publishers in Asia Pacific.

The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers.Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory inSoutheast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobilegames, social and other digital channels.

According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with keymarkets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenuegenerated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accountingfor approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need towatch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massivegrowth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connectwith gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-appinventory supply to brands, and ensuring that their monetisation goals are achieved.”

Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on theirregional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for ourpublishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium

About "WazzupPilipinas.com"

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.