#DenimUnbound: Genderless. Universal. Limitless.

Wazzup Pilipinas!

Genderless. Universal. Limitless. This is #DenimUnbound . Denim is celebrated in SM Men and SM Youth’s hot runway show held at SM Makati last July 1. It was attended by fashionistas and screaming fans. This fashion show is in preparation of SM Men and SM Youth’s freshest denim releases, to be in all The SM Store branches next week.

SM Men and SM Youth throws the ultimate denim fashion show that will highlight the universality of denim with Denim Unbound, a genderless, universal, limitless, display of the best in denim from SM Men and SM Youth’s most recent denim collection.

An interesting walk in the runway was witnessed as SM Youth ambassadors led byTommy Esguerra, Richard Juan, Janna Tee, Kaila Estrada, Kyle Perry, Macauly Lofgren and Erika Kristen, as well as #SMYouthGoSee Season 2 ex-contestants Chelsea Manalo, Ethan Salvador, Mariah Jovett, Justin Llarena, and Klaudio Gutierrez takes place.

On the said fashion show, Nico Bolzico unveils the newest face of #SMMenDenim. He is Argentinian businessman, polo player and popularly known as husband of TV host /actress, Solenn Heusaff.

Kaila Estrada

Janna Tee

Richard Juan

Tommy Esguerra

About the SM Ambassadors:

Tommy Esguerra, PBB ex-housemate and part of Coverboys who have a much-awaited sizzling number in ASAP every Sunday.

Richan Juan, PBB ex-housemate and has a hosting career in TV.

Janna Tee, aside from modeling she’s a writer.

Kyle Perry and Kaila Estrada are both winners in SM GO-see Season 1. Kaila is the daughter of Celebrities, John Estrada and Janice de Belen.

Macauly Lofgren and Erika Kristen are the new face of SM Youth.



You can catch them again on their next fashion show this coming July 22 - 4pm at SM Mall of Asia.



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