Innovation is Key to Penetrating Different Market Segments: Lenovo

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The world’s top PC maker credits its consistent growth to a customer-centric approach

During a recent visit to Lenovo Philippines’ headquarters in Taguig, Lenovo’s Executive Director and Regional General Manager for Central Asia Pacific (CAP), Ivan Cheung shared
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why innovation matters at Lenovo. According to Cheung, the company allocates US$1.5B each year to explore and create new products for its customers.

Cheung said, “Innovation is at the core of Lenovo’s business. It allows us to better serve our clients and provide them what they need. With a history of ‘firsts’ and pioneering leadership that is rooted in genuinely listening to customers and through analysing data, we will continue to provide cutting-edge technologies to cater different users’ needs.”

Customer centricity also plays a huge part at Lenovo. “We take engagement with our customers seriously. By addressing their needs at every touchpoint – from product inquiry, the actual purchase of products, to the after-sales experience – we are confident that the experiences we create are highly relevant, no matter for consumers or business users.”

In addition, Lenovo Philippines Country General Manager Michael Ngan shared, “To stay on top of a competitive market, we do our best to keep our core business strong and leverage our strengths. Part of the strategy is to create products for different market segments continuously.”

In recent months, for instance, the multinational tech company has locally introduced a wide range of products catered to different kinds of enthusiasts and professionals, including Legion, the company’s PC brand dedicated to the gaming community. It also released Kaby-Lake powered ThinkPad devices designed for the working professionals.

As for smartphones and convertibles, Lenovo respectively brought in the Phab 2 Pro – a Tango-enabled smartphone with an augmented reality (AR) feature – and the Yoga Book, which is geared for both productivity and creativity, through its touch glass surface allowing users to type, write, or draw digitally.

Cheung also demonstrated confidence in bringing more growth and improving the company’s quality of service in the country. He believes in the power of communication to make things happen for a team; and thus, makes it a point to engage regularly with team members of the recently-formed CAP unit – made up of Lenovo offices based in Hong Kong, Taiwan, Korea, Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, and the rest of Asia.

Cheung leads CAP’s business operations, strategy, sales and marketing for Lenovo’s line of PCs, mobile devices, and data center infrastructure.

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