Wazzup Pilipinas!
Netflix, the world’s leading Internet television network with over 86 million members in over 190 countries, streams more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. It was launched in the Philippines and 130 markets around the world on January 6, 2016. They’ve added over 9 million accounts since.
Netflix is for everyone, whatever your entertainment tastes are. Netflix original content offers something for everyone from drama to comedy series, from docu-series, to stand-up specials to films. As they’ve gotten to know people’s tastes, they’ve been shaping the service, adding content, languages and new features to provide the best possible Netflix experience.
Here’s how:
- No more waiting: Internet TV, delivered by
Netflix, is changing entertainment forever by putting power in consumers’
hands. Netflix original series, films and
documentaries premiere on Netflix everywhere at the same time, whether
Narcos, Marvel’s Luke Cage or The Crown which means all Netflix members
have access to a new title simultaneously.
- Original
Series and Films: They
committed to spending $5 billion on content in 2016, releasing 31 scripted
shows (existing and new), two dozen original feature films and
documentaries, a wide range of stand up comedy specials and 30 original
kids series.
- Increasing the Catalog: They have doubled the content catalog
for users around the world.
The Philippines binge:
- Some
of the most popular shows for the year in The Philippines: Orange
is The New Black, Stranger Things, Narcos, House of Cards, The OA,
Marvel’s Luke Cage, The Crown, Designated Survivor.
- At which point did they get
Hooked? Netflix
found that viewers today do not base their decision to finish a series on
the first episode alone. On average, it took 4 episodes
for Filipinos to get hooked on a show. For example, when they watched
superhero action shows Marvel’s Daredevil and Marvel’s Jessica Jones.
Filipino viewers easily get hooked early on with shows that allow them to
live vicariously through law-breaking characters featured in shows such as
Narcos, Breaking Bad, and Better Call Saul.
- Binge-pairing: Like Netflix members around the
world, Filipinos tend to pair their TV binge with a movie right after.
Fans who loved Stranger Things wanted more of the same great thrills and
chose Super 8, another sci-fi thriller set in the 80s. Meanwhile, Marvel’s
Daredevil fans who hankered for more grim and gritty action and turned to
Kill Bill Vol. 1
Delivering a great
Netflix experience is just as important as creating great content.
Netflix is committed to
spending $800 million on technology and development in 2016. Here are key
innovations we rolled out in 2016:
- Personalization and the global
algorithm: Previously,
the personalization algorithms were regional or country-specific --
limiting a member’s recommendations to be based on similar viewers’ tastes
confined to their particular country or region. By creating a global
recommendation system, Netflix is now able to provide an even more
accurate personalization experience, based not just on one country’s
tastes, but by looking at the tastes of members around the world. This
also helps local content travel around the world.
- Downloads: Netflix users
share that they also want to continue their Stranger Things binge
while on a road trip and other places where Internet is expensive or
limited. Now we can download and watch shows without an internet
connection on Netflix.
- Open Connect Devices. Netflix’s Open Connect
devices are provided free to ISPs to allow them to more efficiently manage
their networks. They have devices present around the Asia region today to
support a better streaming experience for users in the Philippines
- Video previews: They know we
have less than 90 seconds to capture someone’s attention and get them
excited about a title -- that’s why they’re introducing video previews
into the TV browsing experience. The new television user interface uses
video more extensively to bring content alive in real time and helps
members decide whether to click play.
- 4K/HDR
Technology: One of the advantages of streaming over the Internet is they
get to be at the cutting edge of technology, providing the best picture
quality for its members all over the world. Added over 600 of 4K content, Shows like the latest
season of Chef’s Table, Marvel’s Daredevil now in HDR and they are working
with Marvel on their entire slate.
- Partnerships/Devices: By partnering with consumer
electronics companies, ISPs and mobile operators, including Globe and
PLDT, they help provide a better streaming experience for consumers and
enable Netflix everywhere. Many of these
partnerships help drive constant innovation at Netflix, and also improve
overall industry standards so that ultimately consumers everywhere get the
best entertainment experience they can hope for.
- Netflix
Recommended TV program: An independent smart TV evaluation program to help
consumers identify televisions built for a superior Internet TV
experience. Netflix Recommended TVs by LG, Samsung and Sony are available
in the Philippines and around the world.
NETFLIX INTO 2017
- Next year, Netflix plan to launch over
1,000 hours of original content including:
- Marvel’s
Iron Fist
- A
Series of Unfortunate Events
- Sense8
S02
- Master
of None S02
- Stranger
Things S02
- War
Machine
- The
Discovery
- The
Defenders
- Santa Clarita Diet
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