Bata Philippines Shoe Store Opens at SM Megamall

Wazzup Pilipinas!

The celebration started out with a series of flash mobs all over the SM Megamall. Models and Dancers (from Teens to Kids) were all suddenly coming at certain areas of the mall and showcasing their outfits, specifically their shoes, to attract customers who seem surprised and couldn't figure out what it was all for.

But the flash mobs were intentionally orchestrated to point to the large stage at the ground floor of the SM Fashion Fashion Hall where Bata Philippines has setup the area for a grand launch of the global shoe store brand. Finally we have in the Philippines the footwear provider that has been very popular in so many countries around the world.

These flash mobs were repeatedly done at different areas including the stage at the Fashion Hall ground were the models and dancers performed their routine moves to continuously excite the shoppers of what is about to happen at the grand launch which happens that day at around 4 pm on December 2, 2016. 

Thank you to the SM Retail of SM Supermalls for finally bringing Bata here in the Philippines.

Aside from the models and teen dancers, the most prominent scene stealers were the Kiddowockeez, a group of young kids, who were all great in dancing. Named after the award-winning but older group Jabbawockeez, these kids are impressive in their dance moves.

After a few hours of program attended by media, bloggers and celebrities, everyone was invited to go to the actual store located at the 3rd level so we can actually see and touch the shoe products worn by the models and dancers.

A ribbon-cutting ceremony, participated in by top executives of Bata and SM Retail, took place infront of the store before everyone was welcomed in.

There is a wide array of brands to choose from that were said to be of high quality standards and materials. The prices are reasonable and may be a lot more competitive than what we currently have in the country.

Celebrities like Sam Milby, Danica Sotto-Pingris, Antoinette Taus, Shamcey Supsup, and a lot more models and influencers were there to experience what Bata is known for. Like the, I also bought my own pair of shoes with the Weinbrenner brand, one of the many brands the Bata shoe store carries.

Congratulations to Bata Philippines for a very successful grand launch. More power to SM for this business endeavor.

Below are video invites from the two top executives representing Bata and SM Retail:

Below are some more photos from the grand launch. A lot more can be found at our Facebook fan page at http://www.Facebook.com/wazzuppilipinas

Below is the official press release from the event:
Bata, the global brand that has been a pioneer of innovative footwear for more than 120 years, launches its first store in the Philippines in partnership with SM Retail at the 3rd Level of SM Megamall Building B on Friday, December 2, 2016.

The T & A Bata Shoe Company was registered in Zin, Czechoslovalkia by the siblings Tomas, Anna, and Antonin Bata in 1894. Innovative from the very beginning, it’s all about century-old traditions of a one-man cobbler’s workshop.

Since that time, Bata has been on the forefront of innovation not only in the production and design of new styles, but in a creation of business models that permit a quick response to the ever changing wants and needs of our customers.

As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day. With more than 30,000 employees, 5,000 international retail stores, and a presence in over 70 countries, Bata is positioned to deliver an unparalleled combination of selection, quality, and service to customers around the globe.

The interiors of the new Bata store at SM Megamall are bright, open, friendly and inviting retail spaces that give customers an exciting and convenient shopping experience.

The store showcases Bata’s Every Shoe for Every Occasion. These are comfortable and trendy footwear, versatile products to suit each occasion that is easy to maintain. Bata is also known for its contemporary styles and quality products at affordable products.

The SM Megamall store also highlights the different Bata brands like Ambassador, which offers a wide range of footwear for men in lace up and slip ons for formal occasions. There is also the Power brand designed in Canada with style, technological features, comfort and durability for athletic and sports enthusiasts; and Weinbrenner, ‘strong shoes’ built to suit the true outdoor personalities, which carries the true essence of nature, travel, leisure, and casual time out.

Bata has also brands for the younger market like North Star, a sports casual footwear and accessories brand for the youth market inspired by world trends and young people’s versatility. There is also Bubblegummers for kids, fun Treats for Feet that brings safety, comfort, softness and flexibility to each step.


Exciting New Store

To mark the opening of the first ever Bata outlet in the Philippines, SM Megamall mall goers were treated to dance, lifestyle, fashion and kids’ mobs, as well as a fashion parade happening in different parts of the mall to showcase the multipurpose, wear-it-with-everything nature of Bata products.



Light Up Your Christmas!

Planning your holiday outfits is just as exciting as the planning of parties and the gift-giving. Along with the celebration of its first store in the Philippines, Bata unveils its “Light Up Your Christmas” Campaign which puts the spotlight on footwear as the perfect punctuation to holiday #OOTDs. From casual reunions to dress-up parties, Bata has the perfect pair of Shoes to add that extra sparkle to the holidays.


Bata is located at the 3 Level of The Mega Fashion Hall, SM Megamall.

For more information please visit Bata Philippines on Facebook at www.Facebook.com/BataPhilippines and Instagram @BataPhilippines .

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