OPPO F1 a Big Hit with Selfie-Loving Pinoys Through Home Credit

Wazzup Pilipinas!

In 2014, Time Magazine hailed Makati City and Pasig City as the selfie capitals of the world[i]. In a study conducted by the publication, Makati and Pasig had 258 selfie-takers per 100,000 people. The two Metro Manila cities edged out Manhattan, New York (202 selfie-takers per 100,000 people), and Miami, Florida (155 selfie-takers per 100,000 people). It therefore comes as no surprise that the OPPO F1, the ultimate selfie-expert smartphone, is a big hit among Filipinos.

With an 8-megapixel front camera, the OPPO F1 is every selfie-taker’s dream come true. It also boasts of a premium metal body with velvety metallic feel; a 5-inch 2.5D arc-edge screen protected by Corning Gorilla Glass 4; and a 13-megapixel camera. Powered by a Qualcomm Snapdragon 616 octa-core processor with 3GB of RAM and 16GB of storage, you can even extend the phone’s storage capacity to 128GB.



The best deal for an OPPO F1

In partnership with Home Credit, a global consumer-finance company, customers were able to purchase an OPPO F1, which retails for P11,990, at 0-percent interest rate through an easy, simple, and fast application process.

The original promo period ran from February 19 to March 31, and the numbers from Home Credit point to a highly successful campaign — OPPO F1 accounted for 61 percent of sales in all stores that offered this promo, with more OPPO F1 units sold than all other gadgets and appliances combined.

It was a win-win situation for both OPPO Philippines and Home Credit’s businesses, with close to P50 million in loan volume generated. That’s a lot of OPPO F1 phones — and a lot of selfies!

Adam Bernasek, the Head of Sales of Home Credit Philippines, is ecstatic at the response of Filipinos to their special offer. “When we partnered with OPPO, we truly believed that we are offering our customers great value for their money with the OPPO F1. Filipinos are known to be big social-media users, and we wanted to give financing options to those who would want the chance to have a smartphone with a camera that gives them great photos every time.” 

Promo extension

And now, even more Filipinos can be selfie experts as Home Credit extends its special OPPO F1 offer until May 1, 2016. To apply for a loan, a customer needs to present at least two IDs and an initial cash payment. The loan is approved in less than 30 minutes, and the customer may leave the shop with the purchased good in less than an hour. The payment term is 6 months, with a monthly payment of as low as ₱1,299, based on 35-percent initial cash payment.

The promo is available in 245 partner stores nationwide, in all Home Credit-serviced areas, including OPPO concept stores, and Rulls Cellphones and Accessories, Silicon Valley, and Wellcom shops. The full list of the stores is available at Home Credit’s official website, www.homecredit.ph.


[i] Chris Wilson, “The selfiest cities in the world: Time’s Definitive Ranking,” Time Magazine, 10 March 2014, < http://time.com/selfies-cities-world-rankings/> (11 April 2016)

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