Michelin Joins Search for New Technologies on Road Safety and Better Mobility at Shell Eco-Marathon Asia 2016

Wazzup Pilipinas!

"The Shell Eco-marathon Asia 2016 is one innovative event I love sharing experiences with my husband with. Find my husband as he sparks ideas at the tech arena and find me amping energy at the fun zone from March 3-6, 2016 at Rizal Park, Manila for ‪#‎SEM2016‬.

BTW, bring your kids! My son's going to build cars and race them using salt water, dance to generate energy, route for student-teams all over Asia-Pacific racing their eco-mobiles.... there's a whole lot of fun activities for the whole family!." - Jana Estrevillo Tupas

More than just the fun activities, the Shell Eco-Marathon Asia 2016 also offers developments on new technologies gearing towards the production of better mobility and safety on the roads - an ideal that Michelin fully supports as the company is very well inclined to use the safest and most convenient technology that would definitely change the way we look in driving.

The tires are indeed among the most crucial part of our vehicles that we need to significantly consider as highly important for our safety. We should never take it for granted.

Whenever we go out of town, recognizing the long hours of driving, we always make sure that our tires are in good condition and we replace them all whenever we feel it's risky to drive old tires on unforeseen terrains and weather conditions.

Below is the official press release from the event:

Michelin has joined hands again with Shell for the third staging of the Shell Eco Marathon Asia (SEMA), now on its third and last year in the Philippines from March 3 to 6, 2016.

This year, MICHELIN focuses on Innovation as the driving force that ensures road safety and better mobility on race tracks and ordinary road conditions. In 2014, the key word for MICHELIN at the Shell Eco-Marathon was Michelin Total Performance, underscoring the need for tires to deliver multiple performances, to be safe, energy-efficient and long-lasting.

This year, with Innovation as the key word, participating student teams are looking for new approaches to create safe and energy-efficient vehicles that promote sustainable solutions.

The Shell Eco-Marathon is an international competition that challenges student teams from various parts of the world to create economical, environment-friendly and dependable prototype vehicles. MICHELIN continues to be the Official Global Partner and Tire Supplier of the SEMA in 2016andwillprovidetechnical assistance and support to the participating teams throughout the competition.

“Innovation is Michelin’s key strategy and driving factor for the search of new technologies, leading to ideas, products, or methods that improve road safety and mobility for all motorists, passengers and pedestrians. Michelin’s alliance with Shell furthers this search by seeking out the ideas of students in the Shell Eco-Marathon.", said Damien Hallez-Gozzard, Michelin Group Technical Communication Director.

"Shell and Michelin have partnered anew in the Shell Eco Marathon Asia because we share the same values to put innovation at the heart of developing better mobility. Michelin wants to demonstrate our innovation in sustainable mobility by providing ultimate energy efficient tires to students. We also want to share our technological expertise by giving advice about car suspension," said Michael Nunag, Chief Representative of Michelin Philippines.

The 2015 SEMA drew a record number of 127 participating student teams from 20 countries in Southeast Asia and the Middle East. Teams from Philippine schools also broke records for fuel and energy efficiency. Winners of the different Shell Eco-Marathon this year in Asia, Europe and the Americas may join the first world championship series in London.

The public is invited to visit the Michelin Safety City at the Fanzone on the SEMA grounds on March 4, 5 and 6. On display at the Michelin booth are its Michelin Innovation tires like the Michelin Primacy SUV Tire which was launched in the Philippines in February 2016. The Primacy SUV tire has 2.2. meters shorter braking distance on wet roads, 6% improved grip in wet cornering and 1.9 meters shorter braking in dry conditions.

All visitors are encouraged to join the Michelin #SaferMobility Facebook photo contest by sending pictures that depict how road safety rules are followed by Pinoy motorists. Visit the Facebook page https://www.facebook.com/sem16michelin to check the contest mechanics and know more about Michelin’s quest for safer and better mobility. All participants will receive tokens from the Michelin Fanzone booth, and winning entries will receive a grand prize at the Shell Eco-Marathon.

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