Direksyon: A Cultural Awakening Through Means of Exploration Throughout the Philippines

Wazzup Pilipinas!

Awaken your inner explorer and join Artekolasa 2016 on February 26 - March 3 as they showcase their thesis, Direksyon: A cultural awakening through means of exploration throughout the Philippines at the Mall of Asia. See you there!

DIREKSYON is the thesis exhibit of the 2016 graduating class of Fine Arts Majors in Advertising from St. Scholastica’s College-Manila. The exhibit highlights the importance of cultural preservation and cultural awareness in the Philippines. 14 places in the country will be featured, with each place presenting a problem that the students aim to resolve through different advertising and marketing strategies. The exhibit will show a variety of works, from print advertisements to TVCs, all of which endeavor to entice and inspire viewers to help achieve DIREKSYON’s goal of promoting the Philippines.

Opening Night will be on 26th of February, 6:00 pm. It will be held at the Ground Floor, North Pavilion (Near Cabalen), SM Mall of Asia. Exhibit runs till the 3rd of March, open during mall hours.

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