Wazzup Pilipinas!
In the year 2005 at the heart of Binondo Manila, Goldnines International Co., Ltd., the company behind Michaela, open its first boutique located in Juan Luna street offering its first line of lady's bags designed to fit the Filipino woman's lifestyle.
The well-known active district paved the way for the company to be prosperous and fruitful allowing them now to expand their operations in the Visayas and Mindanao region.
From its humble beginnings to being a well-known creators of lady's bags in the market, the company has diversified its product line to cater to different groups.
The birth of ABkD bags, which caters to fashionable teens, and AYLA bags, its premium brand for sophisticated and classy young women enabled Goldnines to successfully carry out their mission of providing high quality and stylish products in the fashion industry.
Today, after 10 fruitful years of growth, style, inspiration and dedication for women; Goldnines International is proud to present its first ever brand endorser for MICHAELA bags, shoes and umbrella; the pop star royalty Ms. Sarah Geronimo.
"We chose Sarah Geronimo as our first celebrity endorser because of her admirable humility and royalty image that makes her rise above the rest.The masses are able to connect with her and patronizes the things she endorses because they know Sarah is a genuine person that supports only genuine brands," says Ms. Julie Yeo, General Manager.
MICHAELA's presence in all 103 major department stores inside and outside Metro Manila is a testimony of its strength and leadership in the market today.
Offering an even wider range of products from bags to footwear, umbrellas, pouches and ladies accessories; the brand has matured to be a standard for Filipina fashion, quickly adapting to change, setting the trend, and emphasizing quality and durability in every design.
"We are looking forward to be the number one and most admired ladies' fashion brand. The world is getting smaller; we want every Filipino woman to dress in style, class and experience unique designs weekly." says Mr. Ralph Tan, Marketing Manager.
The future is bright indeed for MICHAELA with its planned stronger presence in major malls nationwide and with Sarah Geronimo as its brand ambassador. A decade of change has gone by; 10 years of fruitfulness through relentless efforts of making a difference in the lives of Filipino women is just the beginning for them.
There are many more years ahead and MICHAELA promises to hold strong to their promise of providing simple yet classy, eloquent yet humble, and graceful yet confident products to its most loyal customers.