Epson PH Country Manager Heads Region, Two Other Sea Countries

Wazzup Pilipinas!

Starting June 2015, in addition to being Epson Philippines Corporation’s (EPC) President/Country Manager, Toshimitsu Tanaka will hold concurrent positions as Managing Director of Epson’s Regional office (Epson Singapore Pte. Ltd.), President Director of Epson Thailand, and Director of Epson Indonesia. The current Managing Director of Epson Singapore, Koichi Endo, will retire due to expiry of term.

As reason for the movement, Seiko Epson Corporation (SEC) shared its aim to establish a management structure that will enable it to fulfill its goals as it enters the final year of both its SE15 Corporate Vision and the second half of its SE15 Mid-Range Business Plan, and that the movement will help it expedite management decisions based on maximizing corporate value and ensuring good corporate governance.

Mr. Tanaka joined SEC’s System Devices Sales and Marketing Department in April 1981, after graduating in Waseda University with a degree in Bachelor in Economics.  

From 1997 to 2003, Mr. Tanaka was relocated to Epson’s South and Southeast Asia regional headquarters in Singapore to lead regional sales initiatives as the Sales Director for System Devices. Within that period, Mr. Tanaka achieved several milestones, which included securing a high value Ministry of Education tender project in Malaysia in 2002 which entailed 20,000 units of projectors for classrooms. 

Mr. Tanaka returned to the SEC global headquarters in Japan in 2003 to take care of the Business Systems in the Sales & Marketing Department. After a year, he was promoted to General Manager, where he was instrumental in driving sales for the business products globally. In 2007, he was appointed as General Manager for the Imaging Products Sales & Marketing Support Department.

In July 2012, Tanaka became the head of Epson Philippines. As Country Manager of EPC, Mr. Tanaka strengthened the Epson brand, created new business models to fit the local requirement, and led the company in achieving market share and value share leadership in the inkjet printer, projectors, and business systems categories. 

Mr. Tanaka’s 34-year tenure with SEC and its affiliate companies, as well as his in-depth knowledge in the field of economics, served as valuable assets to many accomplishments during his various assignments.

Mr. Tanaka is married with two offspring, and enjoys golf, baseball, and skiing.