Wazzup Pilipinas!
Business Network International (BNI) Philippines recently launched its networking and referral marketing organizations at a grand inauguration night led by BNI Philippines co-National Directors Dexter Ortega and Edward Ling, last October 28, 2014 at the luxurious Manila Polo Club located in Makati city.
I also saw a very familiar face in the event, namely Vivian Velez, who apparently must be a business or career woman already since I haven't seen her around showbiz lately. The former actress widely known before as Ms. Body Beautiful of Philippine movies during her younger years led the raffle draw sometime before the event program ended and proceeded to a dance and networking.
The organizations are namely their BNI Genesis Chapter, Makati and BNI Pioneer Chapter, Ortigas - composed of small and medium enterprises and professionals seeking growth without necessarily increasing costs. The induction of officers and members of the two chapters was the evening's highlight.
The event was attended by several business owners mostly from SMEs joined by government officials, representatives of embassies and chambers of commerce, and foreign delegates from BNI all over the world. Since SMEs account for 99.6 percent of total registered enterprises, BNI is primarily targeting SMEs to become members since many of them have limited resources in growing their businesses thus a networking group would be totally helpful to expand their opportunities towards growth and development.
Your friendly neighborhood pambansang blogger was there to cover the event of the organization that boasts that they are "Changing The Way The World Does Business." I was sort of intrigued to learn about this organization which aims to help members increase their business through a structured, positive, and professional word-of-mouth program that enables them to develop long-term, meaningful relationships with quality business professionals.
BNI Philippines is part of the world's largest business networking organization with over 170,000 members in 55 countries. It's website reports that BNI's networking and referral marketing has generated a total of 5.4 million referrals that resulted in US$6.5 billion dollars worth of business for its members.
The core philiosphy of the organization is "Givers Gain", revolving on the statement of Edward Ling that "What goes around, comes around." Ling shares that BNI provides a structured networking system for giving and receiving business referrals.
BNI's Referral Education program is more about farming than hunting. Members joining the group would share ideas, contacts, networks and business referrals. being a member of BNI is like having sales people working for you everyday who market your product or service. It provides an environment where members build and sustain long-term relationships based on trust."
The five key benefits BNI offers to members are: access to a larger marketing team, exclusive marketing rights, a channel of continuous source of new business, a network that expands business and celebrate long-lasting business relationships.
BNI’s primary objective is to assist its members in ways to improve their business and to educate them concerning how they can effectively network. If you're focused and you have a dream and you're willing to make a sacrifice, you are the person that BNI wants in the group.
More information about BNI Philippines can be found from their official website and Facebook page.
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