PLAY 2D BEAT: An Open Dance Competition from Playhouse Production

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Playhouse Production goes back to where it all began…

Since the time that the issue caused turmoil in the whole HAJA PARTY event planning, founder Michelle Ann Rio tried to find ways to pursue the concept against all odds. “We invited more people to help us out in the event, tried to partner with another Kpop event producing outfit, added a little spice into our program and almost signed a deal to guest an artist on our show”, Michelle shares.

However, when the terms in the final revision of the contract has not been agreed to by both parties, that’s when Michelle decided to call it off. “The manager of the group has so many last minute demands even a few days before we sign. Also, I found out that the group may possibly be out of the country during the day of the event. That’s a risk I’m definitely not willing to take”, Michelle adds.

Having so many Kpop events in the same month, Michelle has decided to expand the event’s market by making it instead an open dance competition, that’s when PLAY 2D BEAT was born. Having been one of the pioneer team of Dancepinoy.com, Michelle has established closed ties with different event organizers and promoters in the dancing field, not limited to Kpop. “I re-connected with my old friends in the industry and told them my situation. They were glad that I’m going back to organizing open dance competitions and were very supportive to help out,” Michelle says. The confirmed Kpop media, sponsors, merchandisers and groups were informed of the event’s program re-format and most will still support the show.

PLAY 2D BEAT is a title born out of the blue. However, when one searches for what the phrase implies, it actually means to do anything perfectly and in style. “This coincidentally matches our branding when we deliver events and services”, Michelle explains. The main show of this event is the open dance competition. Prizes at stake are P10,000 for the Champion, P7,000 for the first runner-up and P5,000 for the second runner-up. Other highlights of this event are the ARE U MY SEOULMATE? Finals and Kpop Cosplay: Fashion Forward and special performances.

PLAY 2D BEAT: An Open Dance Competition happens on October 31, 2014, 5-9PM at CAP Auditorium, CAP Bldg., Makati City. Ticket price is P100. Registration is ongoing. For more details, contact 09155473743 or playhouseproduction2012@gmail.com

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