Wazzup Pilipinas!
How often do you browse your Facebook account? Aside from
getting the latest buzz from your friends and cyber-stalking your crush, what
else do you do online? What other pages do you visit?
Though going to Aling Nena’s sari-sari store to buy a bottle of
soft drinks is still done today, anyone with a phone or PC connected to the
internet can easily know the latest promos and events of their favorite brands.
Want your name on that bottle? Check out your friends’ selfie with theirs!
Through the news feed and hashtags galore, you are easily tempted to go to the
nearest store and quench your thirst.
Okay, you may be too lazy to stand up and go the mall. Just let
your eyes and fingers move to the search bar to look for the trendiest clothes
and gadgets. Or you can just spot your product preference for the day by simply
glancing on the sidebar of your account.
As you can see, giving a trigger and even selling are possible
in Facebook. With more than 30 million Filipino
users registered and an average of 21.5 hours weekly browsing history, the said
data even surpass a person’s time spent in stores and establishments.
If Americans have eBay, Filipinos had Multiply to shop online.
But with the boom of social media users, retailers migrated to Facebook. At
first, they just opened a personal account and invited their friends and other
clients to browse their offering. The website then transformed and allowed
these businesses to have Fan Pages for easier access and better cataloguing.
After a couple of years, e-commerce apps were introduced and made the pages
seem more like a website than a simple social media account.
Boosting Presence with
Facebook Ads
In your free and busy times using Facebook, have you took note
of the frequency of brands and retail stores inviting you to like either their
page or post? Have you noticed those posts in your news feed with a Sign Up,
Register and Sponsored tags? Well, those are the latest marketing campaign
employed by the website. Brands and stores spend on pay-per-click advertising
to reach more users, target specific demographics, and spread the “we are open
for business” message.
Be it organic or paid, marketing through Facebook has become
the trend nowadays. Business owners don’t need to setup a store, give out
flyers or even knock on doors just to offer products and promos. With just a
few clicks and witty ad copies, voila! A virtual marketplace that does not just
allow shopping but as well as booking a hotel reservation and getting customer
feedbacks is opened to the public.
And don’t even get me started at the possibility of consumers
with little budget becoming their own bosses with the power of Facebook. Of course, there are other social media platforms that one can
employ, but FB remains to be the Pinoy Choice of Marketing.
Contributed by Cindy Alimorong
The author writes anything that catches her
fancy, treats Google as god, and buys cellphone load by chatting up her
classmate in FB. She is an online media specialist for Digitalmoz -- for more
info on how to monetize your Facebook Page, visit http://digitalmoz.com.
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