Rescue, Revive, Relive Escolta at #SelfiEscolta: The Manila Street Heritage Festival

Wazzup Pilipinas!

Young people use the power of social media to raise awareness on Manila’s forgotten but beloved heritage street in this all-day arts, music and food fest.

The Queen of Manila streets is reclaiming her crown as a relevant and productive district in modern times.

The Escolta Revival Movement, an umbrella group composed of property and business owners, public institutions, and organizations from the arts and heritage conservation sectors have joined forces for one vision. They have united for a collective effort to rescue and revive Escolta, to make it the country’s premier central business and luxury district once again.

To raise awareness and help boost Manila’s local tourism, they will hold an event called #selfiEscolta: The Manila Street Heritage Festival. It will be held along Escolta Street on June 28, 2014 (Saturday), from 9:00 am to 10:00 pm.

#selfiEscolta features various simultaneous activities to showcase the best of Manila’s famed district. These include special guided tours that will take attendees to all the heritage buildings in the district. There will also be an art and food market plus on-site entertainment, among others. Confirmed performers include the likes of Gary Granada, Tres Marias (Cookie Chua, Bayang Barrios, Lolita Carbon), Plagpul, Persephone, Estribo, Fiona, and more.

Primarily, #selfiEscolta aims to create an online buzz about the district. This is by encouraging participants to post pictures and videos to their respective social media accounts with the official hashtag: #selfiEscolta.

Using this modern form of marketing, the Escolta Revival Movement, hopes to promote heritage conservation and history appreciation. The initiative, which counts the Heritage Conservation Society-Youth among its members, aims to promote this among online communities and especially young people.

Should you have questions and other concerns, you may contact our event organizers, Romel Leal Santiago at +639159214334 or Clara Buenconsejo at +639175134961. You may also send an email to exploreescolta@gmail.com or visit the official Facebook advocacy page at http://www.facebook.com/EscoltaOfficial.

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