Wazzup Pilipinas!
Your friendly neighborhood pambansang blog is supporting another fun run activity to be held this coming August 10, 2014 at the Cultural Center of the Philippines Complex in Roxas Boulevard Manila. We caught one of the organizers looming around the Jasmine Curtis-Smith fans day so we took the opportunity to air our support towards our beloved young actress and her endorsements.
The eco-friendly tissue paper manufacturer in the Philippines organizes the most aggressive green campaign fun run dubbed as R3RUN for Sustainability or also called as R3RUN (Reuse, Reduce, Recycle Run). You have to sign up to sustainability as it's all up to us if we want to live in a better world.
Participants will range from students, government officials and employees, artists and TV personalities, corporate partners and green advocates from all walks of life. And of course, we expect event endorser Jasmine Curtis-Smith, also the Company’s brand endorser for its new sanitary napkin product, to be there joining in the activities.
There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km (carrying the Company’s flagship brand, Fresh).
Wazzup Pilipinas is proud to be an online media partner of the R3RUN for Sustainability.
It has been a decade long endurance to balance the two opposing principles of business and social conscience, Consumers seldom appreciate the connections, but Quanta Paper Corporation president & general manager Steven Leung says “We endure to strike a balance between profit and social conscience.”
Quanta Paper, founded on business principle of sustainable practices, manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.
The R3RUN fun run was designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.
The fun run is integrated through a healthy and fun lifestyle activity and serves both a strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.” He explained.
The fun run will be participated in by around 10,000 runners. The activity and program venue will be inspired by an EcoVillage theme. It will showcase some of the best environmental photo exhibits and social efforts both by the Company and by its invited partners. The Company will also have a photo exhibit on how hygienic tissue is produced from waste paper to its finished product. There will be games and other interactive activities within the EcoVillage, all focused on environmental stewardship. The Company will also build a Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who gave their lives fighting to protect and preserve the Philippines’ natural resources.
The registration period will start on June 5 and end on July 22, 2014, opens every Thursday thru Sunday. Registration venues will be at Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-La, Toby’s Mall of Asia, and Toby’s Robinson Manila. Registration fee is at Php 250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who register can avail a Php 150 discounted rate. The appointed race organizer by the Company is Cosmic Gate Innovations Co.
Proceeds of this event will support the Company’s continued social responsibility efforts.
Please check their Facebook page for more details: https://www.facebook.com/pages/R3RUN-for-Sustainability/223820257829174
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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