Epson Maintains Value Share Leadership in Inkjet Hardcopy Peripherals (Printer) Market Category

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Epson Philippines Corporation (EPC) ranked No.1 in the market as it retained its Value (US$) Share Leadership in the Inkjet hardcopy peripherals (printer) market category with 33.1% share in 2013*.

According to the International Data Corporation (IDC), Epson led the Philippines market for inkjet Hardcopy Peripherals in the year 2013 in terms of Value (US$) Share*.

Value (US$) Share corresponds to total customer purchases in USD currency. IDC is the standard source for market share and value share information in the Philippines and in most countries.

The growth was spurred by the exceptional performance of Epson’s flagship L-series printers, which posted an immense 104.2% growth from the preceding year in Value (US$) in 2013. The Epson L-series, the first and only genuine ink tank system printer in the world, became the gold standard for the Inkjet hardcopy peripherals (printer) category after Epson launched the innovative printing solution in 2011. Customers from the Philippines and other countries have warmly welcomed the new Epson printing solution that provides Epson’s trademark of high quality and reliability, combined with substantial cost savings.

Vendor	Value (US $M ) Market Share
Epson	33.1%
Vendor A	28.9%
Vendor B	27.4%
Vendor C	10.7%

Jan-Dec 2013

*Source: International Data Corporation (IDC) Asia/Pacific Quarterly Hardcopy Peripherals Tracker, Q1 2014

EPC’s internal sales data showed that the company posted a 28% growth in its IJP category, and an overall 18% growth in the company’s sales compared to the previous year.

“Since we launched the Epson L-series in 2011, we have posted significant growth every year,” remarks EPC President/Country Manager Toshimitsu Tanaka. The overwhelming response from Filipino customers is a definite sign that our focus on developing these innovative printers is key to expanding our inkjet line-up. We are glad to be at the forefront of providing a printer that has created a unique category on its own. The same principle of offering substantial customer savings, as well as high quality, reliability and peace of mind for end-users is our priority as we introduce a more comprehensive IJP line-up today.”

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