"The 50th offering of the PMAP Annual Conference will tackle relevant issues, particularly in light of the impending ASEAN market integration. The conference will tackle such relevant topics as: the challenges and opportunities available to the Filipino workforce in the integrated ASEAN, the Philippines as an untapped gold mine, what HR needs to be serious about, global practices in transcending individual, team and organizational limits, HR as a bridge builder, the journey towards HR excellence, the Filipino Human Capital as a driver of growth, the future world of work, and several HR mastery sessions, workshops, satellite conferences, and site best practice tours."
This
is a repost of the article written by Mr. Ernie Cecilia for the People
Management Association of the Philippines (PMAP) 50th Annual Conference.
I met Sir Ernie at a Philippine Daily Inquirer sponsored event for bloggers to promote the newspaper's online classified ads launching of a new website and other related promotions.
He also promoted his two books namely “Life’s Big Lessons” and “Life’s Big Lies”during the event.
After the event, Sir Ernie even dropped us off with his car somewhere in Shaw Boulevard near to our way back home.
I met Sir Ernie at a Philippine Daily Inquirer sponsored event for bloggers to promote the newspaper's online classified ads launching of a new website and other related promotions.
He also promoted his two books namely “Life’s Big Lessons” and “Life’s Big Lies”during the event.
After the event, Sir Ernie even dropped us off with his car somewhere in Shaw Boulevard near to our way back home.
Me and Ernie Cecilia during the Philippine Daily Inquirer event for Bloggers (Lol at the photo ops pose - we were just kidding around since it was near election time)
Fantastic 50 Article:
Today’s market is so enamored with the 18-44 demographic. Personally, I think this segment is overrated. Of course, many of today’s millionaires in many parts of the world are in their early 30’s and don´t live in mansions. They are techies who make money through the Internet or dwell in e-commerce.
Underestimated 50
Bill Novelli, in “50+: Igniting a Revolution to Reinvent America”, wrote that people turning 50 today have half their adult lives ahead of them. This is in sheer contrast at the turn of the 20th century when the average life span was 47.
Tom Peters, on first reading Novelli, realized how the impact was “simply staggering.” He said, “The oldies like me are just half done. That is surely not consistent with the behavior of today’s product market developers or marketers – with veeeeeeery rare exceptions. Americans on average own 13 cars in a lifetime; seven are bought after the age of 50.”
It seems a common notion that the Internet is the domain of the young techies. Not anymore. I no longer buy CDs of my favorite songs. Since my grandson has taught me how to download music and movies from the Internet, I enjoy downloading anything – including Barenaked Ladies.
To the uninitiated, “Barenaked Ladies” is the name of a band. This group wrote and sang the opening theme of the popular and award-winning TV series, “The Big Bang Theory” created by Chuck Lorre and Bill Prady. I enjoy watching the intelligent but funny incidents involving the cast of four intelligent scientists and engineers and a waitress, as I enjoy the Barenaked Ladies’ intro song. The song goes “Our whole universe was in a hot, dense state. Then nearly 14 billion years ago expansion started. Wait! The Earth began to cool. The autotrophs began to drool. Neanderthals developed tools. We built the wall. We built the pyramids. Math, Science, History, unraveling the mystery that all started with a Big Bang…”
Some dialogues in Big Bang Theory can be very entertaining – I like them. Take for instance a situation when the waitress Penny was tutored by the genius Sheldon to take interest in the work of her physicist boy friend Leonard. Leonard was flabbergasted to hear Penny say, “… In fact, recently I’ve been thinking that given the parameters of your experiment, the transport of electrons through the aperture of the nano-fabricated metal rings is no different than the experiment already conducted in the Netherlands. Their observed phase shift in the diffusing electrons inside the metal ring already conclusively demonstrated the electric analogue of the Aharonov-Bohm quantum interference effect.”
I said I like it – I didn´t say I understand it!
Purchasing power
According to Forrester Research, “people aged 55 or older are more active in online finance, shopping and entertainment than those under 55. Americans over 50 control a gargantuan share of the personal wealth of the United States. And are healthy … “
That translates into enormous purchasing power. In the Philippines, 40 families account for 76% of the increase in the 2012 Gross Domestic Product. Obviously, these families are headed by the elderly – some in their 80’s. Like it or not, today’s population of 50 and above are the fastest growing, wealthiest, self-indulgent, hard-to-please, demanding, service-conscious, health-conscious, experience obsessed, often obnoxious, but important commercial market of the world. God willing, this group, Tom Peters foresees, will continue to be “the center of the universe” in the next 25 years.
If you analyze most of our product commercials today, they are addressed to the youth. The irony is that much of today’s youth have financial problems – unemployed, underemployed, underpaid for their potential, undecided, unable to discern or exploit opportunities, and often unwilling to take the risk.
Today’s youth don´t have loyalties. Looking back, I might also have changed brand loyalties over the years. Try making a list of 20 brands that you patronized when you were 20 and see if you still have the same preferences today. Of course, Choco-vim and Canada Dry no longer exist today.
50 is gold
In anniversaries, the 50th is gold. Gold is precious.
The People Management Association of the Philippines (PMAP) is 57 years old. It will hold its 50th Annual Conference on September 25-27, 2013 at the Philippine International Convention Center (PICC). Its conference theme is “Global Opportunities. Leaping Forward. Defying Limits.”
These are exciting times for businessmen, CEOs, managers, employees, teachers, students, job applicants and the youth. The Philippines is in a sweet spot today, as foreign investors are seriously looking at the possibility of doing business here and therefore creating more jobs. This is the time when all sectors of society, including government, must get their acts together to put our best foot forward and show the world that the Philippines is the place to invest, do business, work and live in. I hope the radicals don´t spoil the chance for Philippines, Inc.
With over 50 years of thought leadership, PMAP offers great experiences in its 50th annual convention – great topics, great speakers, great fellowship and celebrations, showcase of best practices, and the prestigious PMAP Annual Awards.
PMAP Vice President Roberto Policarpio, Ernie Cecilia and Carlos Celdran during the PMAP 50th Annual Conference
Conference program
Senate President Frank Drilon will give the closing keynote speech of the PMAP conference. Drilon was himself a PMAP stalwart during his heyday. Sen. Sonny Angara, a staunch advocate of ethical people management practices, will give the opening keynote speech.
The lineup of speakers and resource persons is staggering. Plenary presenters include Monica Wofford, CSP, the CEO of Contagious Companies, Inc.; Ravin Jesuthasan, Global Practice Leader, Talent Management and Managing Director of Towers Watson; Prabhakar Bisen, Global Insurance BPO Head and Country Head in the Philippines of Cognizant Technology Solutions; Mario Silos, Chairman and President, Asalus Corporation/Intellicare; SEIPI President Dan Lachica; Atty. Hector Hernandez of the University of Asia and the Pacific; Ramon Segismundo, SVP-Meralco; Brian Quebengco, Professor, Enderun Colleges; Atty. Josephus Jimenez, FPM, former DOLE Undersecretary, with Attys. Eliseo Zuniga, Jr., Randall Tabayoyong, and Noel Balsicas; and Carlos Celdran, Filipino tour guide, cultural activist, and performing artist, and a host of other luminaries.
The program is beefed up by PMAP Past President Bong Austero, Luigi Mapa, Gerry Plana, PMAP Director Bong Tamayao, Nic Lim, SVP-JG Summit Holdings, Ging Igual, Angie Atanacio, PMAP Director Penny Bongato, Teny Menorca, PMAP PMY Awardee, Ma. Regina Alampay, Gigi Geronimo, Roby Alampay, Gerry Cariaso, Ma. Cecilia Ampeloquio, Dinah Loomis, Lirio Mapa, Duncan Howorth, Mary Grace Colet, Astik Ranade (Asia Pacific Head and Principal, Mercer), Grace Decena, Federico Marquez, DPM, Edgardo Carasig, Atty. Sonny Matula, Gerardo Ungson (San Francisco State University), Nestor Rañeses of UPISSI, Maria Teresa Galura, Jun Cabochan, CSC Chairman Francisco Duque, PMAP IPP Turok Florentin, Laurent Lamasuta, PMAP PP Grace Zata, and a few others who still have to confirm their participation.
Relevant issues
The 50th offering of the PMAP Annual Conference will tackle relevant issues, particularly in light of the impending ASEAN market integration. The conference will tackle such relevant topics as: the challenges and opportunities available to the Filipino workforce in the integrated ASEAN, the Philippines as an untapped gold mine, what HR needs to be serious about, global practices in transcending individual, team and organizational limits, HR as a bridge builder, the journey towards HR excellence, the Filipino Human Capital as a driver of growth, the future world of work, and several HR mastery sessions, workshops, satellite conferences, and site best practice tours.
This is THE gathering of HR managers this year. Aside from HR managers, businessmen, CEOs, owners of micro, small and medium enterprises, consultants, teachers, students and the youth (regardless of age) in general, will take home great learning and benefits from this conference.
PMAP President Grace Sorongon (John Clements) heads this endeavor, with the able help of PMAP Vice President Obet Policarpio (San Miguel), the Annual Conference Chair this year.
For information, assistance or registration, check out PMAP at www.pmap.org.ph. You can also reach PMAP through telephone 726 1532 or at pmap@pmap.org.ph.
Ernie is the current Executive Director, and 1999 President, of the People Management Association of the Philippines, Chair of the AMCHAM Human Capital Committee, and Co-Chair of the TWG on Labor Policy and Issues of ECOP. He was recognized by PMAP as Diplomate in People Management (DPM) in 2011. He was also voted “Best Newspaper Columnist” by PMAP in 2011 and 2012. He is the President and CEO of EC Business Solutions and Career Center, a HR consulting firm. His books, “Life’s Big Lessons” and “Life’s Big Lies” are available at PMAP, tel. +632 726 1532 or at ernie_cecilia@yahoo.com.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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