Redesigned HERO Foundation Donation Box Launched in a Star-Studded and Hero-Filled Affair

Wazzup Pilipinas!

Last June 10, 2013 at 2:30PM, HERO launched its New Donation Box Design and presented the New HERO Ambassadors. The event happened at the 4th Floor Cinema Lobby of Trinoma Mall. There were performances by HERO Ambassadors, 6cyclemind and by the new HERO Ambassadors, Callalily!

The event was participated by some HERO Scholars & Parents, Corporate and Individual Donors of HERO, HERO Ambassadors, the AFP, HERO Management and the media.

While we enjoy our peaceful lives here at the city, our soldiers are prepared to battle fighting insurgents and outlaws to keep us all safe.

Know the plight of a real battle survivor and the reason why HERO Foundation exists.

You can be a HERO too! visit www.herofoundation.com.ph to know how.

HERO Foundation, Inc., a non-stock, non-profit organization that sends military orphans to school, is giving their donation box a new look. The “dog tags” donation box looks like a container full of what at first appear to be coins but are actually hundreds and hundreds of soldiers’ dog tags.

“Dog tags” signify fallen soldiers’ supreme sacrifice to bring about peace, offering their lives to attain it. In return, it is but proper that we reciprocate by sharing whatever amount we can donate for our heroes’ families, their children in particular.


The redesigned donation box will be launched at 4th Floor Trinoma Mall Cinema Lobby on June 10, 2013, at 2:30 PM. To make the event even more momentous, HERO Foundation ambassadors like 6Cyclemind, Ces Orena Drilon, Calla Lily, Billy Crawford, and Nikki Gil will be present to hand in their personal donations and to meet the HERO Foundation scholars as well.

At the said launch, which fittingly coincides with the celebration of Independence Day, children of actual soldiers will symbolically place their fathers’ dog tags in the container to start off the fundraising campaign.

HERO Foundation, Inc. has been doing that, raising awareness and funds about the plight of children of soldiers who were killed while seeing action since 1988 when it was founded by the late President Corazon C. Aquino in collaboration with her then-administration's Defense Secretary Renato De Villa.

For close to 25 years, HERO carried on the noble task with support extended by corporations and private individuals as well. The scholarship come in the form of stipends that are directly given to the families of the fallen soldiers to help them with the cost of books, uniform, meals, transportation, school supplies and sometimes, even their tuition fees.

HERO also provides educational allowance to the children or dependent sibling of Filipino soldiers killed or completely incapacitated due to enemy action.

For the school year 2013-2014 alone, HERO is presently supporting 721 scholars. From 1989, 2376 scholars have benefited from HERO's philanthropic efforts.

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