Epson Leads Inkjet, Dot Matrix Printer Market In 2012

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Epson Philippines Corporation (EPC) announced that the company successfully capped its Fiscal Year 2012 by achieving leading value shares in Inkjet and Serial Impact Dot Matrix (SIDM) product categories.

CATEGORY	FY2011 Value Share	FY2012 Value Share	REMARKS
IJP (Inkjet Printers)	26.8% #2 – Epson	34.4% #1 – Epson	- Based on IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker, 2013Q1
SIDM (Serial Impact Dot Matrix)	81.7% #1 – Epson	90.3% #1 – Epson	- Based on IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker, 2013Q1

                

According to the International Data Corporation (IDC), Epson dominated the market for inkjet printers in the year 2012 with a commanding 34.4% value share. This figure represents an increase in Epson inkjet printers (IJP) value share from 26.8% to 34.4% from the preceding year.

Value Share corresponds to the total customer purchases in currency. IDC is the standard source for market and value share information in the Philippines and in most countries.

The growth originated mostly from the sales of the new Epson L-Series printers – the first and only genuine ink tank system printers in the country.

“We believe that our revolutionary Epson L-series, among our other innovative inkjet products, has paved the way in the increase of our value share leadership in this category. These figures attest that Filipino customers put a premium on the quality, reliability, and overall value for money that Epson offers,” explained Donna V. Ferro, Head of Epson’s Marcom & PR.

The new Epson L-Series printers were launched September last year. The product has been overwhelmingly received by customers that Epson immediately launched a new ink tank system line as follow-up: the M-Series.

The M-Series monochrome genuine ink tank system printers are superior alternatives to entry-level monochrome laser printers. The M100 (single function printer) and M200 (all-in-one printer) have a 6,000 pages/bottle yield – far more than entry level toners.

The IDC Report also noted that for the SIDM category, Epson has remained unbeatable -- with a 90.3% value share -- among all players in the Philippines. For several decades, Epson has been the undisputed leader in the dot matrix printer segment in the country.

For the Visual Imaging or Projector Category, Future Source Consulting recently affirmed Epson’s status as the No.1 projector maker in the world for an unprecedented 12th straight year.

“We are excited to confirm our progress in the past years. With the growing numbers that we are enjoying, we are confident that we are on track in making the Epson brand Number 1 in the Philippines and the world. For the rest of 2013 and the years to come, we hope to continue offering more innovations that will please the Filipino customers, and make them want to continue a fruitful and productive relationship with us,” concluded EPC President/Country Manager Toshimitsu Tanaka.

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