More than 30,000 years ago since it was first made,
bread has become a global food staple enjoyed by millions of people regardless
of nationality, religion, political belief, or socio-economic status.
For several generations, bread was, is, and will
always be, a vital part of humans’ physical (nutritional) and emotional
sustenance, and this fact encouraged bread lovers all over the world to
celebrate this via the “World Bread Day,” a global and significant event every
October 16 that espouses the philosophy of “sharing” and “breaking” of bread as
a meaningful and symbolic humanitarian act.
And the Philippines is not left behind in the celebration
of World Bread Day, thanks to Gardenia Bakeries Philippines, Inc. (GBPI), the
company that makes the popular Gardenia bread known for its good taste,
freshness, softness, oven-baked aroma and nutritive value. Today, Gardenia celebrates
a fun-filled “Happy Bread Day” Fair and gathers Filipino families, friends and
just about any bread lover, here at the Eastwood City Mall Open Park in Libis,
Quezon City to commemorate this momentous event.
Now on its second year after its initial staging at
the GBPI plant in Laguna where it showcased its steadfast commitment to provide
nutrition to needy Filipinos and its vision of helping enrich people’s lives, the
Gardenia “Happy Bread Day” Fair will be held outside the confines of its
world-class facility. This full festive treat will be packed with fully
enjoyable activities all throughout the day, designed for the entire family or
companies of friends in this day of bonding and celebration.
The day starts with the “Gardenia Taste-Surround 3D
(Delightful, Delicious, Delectable) Experience,” which will run for the entire
duration of the “Happy Bread Day” Fair. Bread lovers will definitely love the
various “bread corners” put up especially by Gardenia for the enjoyment of
bread fair visitors. The “Sweet Corner” provides people, particularly kids, the
time to indulge in sweet treats using Gardenia breads while the “Healthy
Corner” is for the health-conscious ones who love enjoying Gardenia bread “lean
and mean.”
On the other hand, enjoy Gardenia at its savory best
via the “Savory Corner” and lastly, discover how you can enjoy Gardenia with
your favorite beverage at the “Beverage Corner” for a thirst-quenching treat.
Simultaneously, various games and tricks will be held
every hour for the enjoyment of kids and the kids-at-heart, or even adults and
their friends for the whole day for a totally exciting experience.
The Gardenia “Happy Bread Day” Fair will culminate
with a “Happy Bread Day Show” hosted by popular actress, host and dancer, Ms.
Regine Tolentino, plus performances by the RT Studio Dancers and Tuloy sa Don
Bosco Choir. There will also be a special cooking demo featuring Chef Rosebud
Benitez, former host of the well-loved cooking show “Quickfire,” together with
actor and host Drew Arellano.
With its continuous commitment to expand its
corporate social responsibility efforts, Gardenia’s Happy Bread Day Fair will
be beneficial to the needy sectors. Today, every loaf of Gardenia bread bought
during the event will help improve lives of Gardenia’s countless beneficiaries.
“We made sure that ‘Happy Bread Day’ Fair will not
just be an enjoyable bread experience, but memorable as well as it aims to help
the less-privileged kids. This has been our responsibility, our commitment to
build a stronger nation through nutrition and health,” explains Simplicio Umali
Jr., President and General Manager of Gardenia.
To this day, bread—in whatever form and manner it is
served—continues to be an important part of people’s lives primarily because of
its flexibility, the convenience it offers and the essential nourishment it
provides to individuals and families in every part of the world.
And today, Gardenia made Filipinos’ bread experience
even more meaningful with “Happy Bread Day.”
For more about Gardenia Bakeries Philippines, Inc. and Happy
Bread Day, visit www.gardenia.com.ph.
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