Wazzup Pilipinas?!
An award-winning filmmaker and 2018 Visual Communication graduate of the University of the East–College of Fine Arts, Architecture, and Design continues to prove that cinema is not just a medium for entertainment, but also a vital tool for social change.
Recognized as an outstanding citizen of Caloocan in 2019, Elvin Jay E. Macanlalay has built a career defined by advocacy-driven storytelling, bridging the gap between personal experience and broader social contexts. He collaborates with NGOs and youth groups to promote art as a driver for change.
Macanlalay recently shared his expertise in production design at the Chua King Ha Small Gallery to mentor the next generation of UE VisCom majors. He urged students to view design not just as a technical requirement, but as a storytelling tool capable of conveying powerful, lasting messages.
An interdisciplinary artist, Macanlalay made history when his short documentary, “Between the Lines,” was screened at the 2024 Festival de Cannes during the 9th Semaine du Cinéma Positif Week. This marked the first time a UE CFAD alumnus-filmmaker’s work was featured in the festival.
The film, which also won Best Documentary at the 10th MegaCity-ShortDocs Awards in Paris, explores the transformative power of a community library in Bagong Silang, Calocan, highlighting how stories can empower children to engage with societal issues.
This success follows the international journey of his 2022 documentary, “Di Niyo Ba Naririnig” (Can’t You Hear?), which was shot entirely on a mobile phone during a workshop mentored by director Jet Leyco and journalists Raphael Bosano and Chiara Zambrano. The film bagged Best Documentary at the 13th Kota Kinabalu International Film Festival.
The raw, six-minute piece captures the desperation of jeepney drivers in 2020 who were forced to beg for food due to pandemic-related lockdowns and a lack of government support.
For Macanlalay, the inspiration for his work hits close to home. The drivers featured in “Di Niyo Ba Naririnig” were the same ones who transported him to UE Caloocan during his time as a student.
Guided by the “Pay-it-Forward” philosophy, he views his filmmaking as a necessary action to repay the community which supported his growth and amplify the voices of the marginalized.
Using a low-profile mobile setup allowed his subjects to feel comfortable, resulting in an intimate portrayal of their frustrations regarding inflation and rising fuel prices.
Macanlalay’s filmography consists of a diverse range of recognized works, including “Maling Akala: Ang Misteryo ng Unamuno,” which received the Heritage Film Award and Best Animation at the Knowmad Short Film Festival, and “How the Beasts Got Hyped,” which was awarded Honorable Mention at the DreamManila International Film Festival and Knowmad Short Film Festival Germany.
He also served as the curator for the Human Rights Month issue of Yuwana Zine, an ASEAN Youth Forum initiative that amplified the voices of youth activists from eight Southeast Asian countries.
As Macanlalay continues to explore themes of social engagement and community empowerment, he remains dedicated to creating films that delve deep into the socio-political realities of Filipinos.













Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.